Beebe Healthcare System-wide Brand Strategy and Identity Updates The Challenge Create new name and identity for the Beebe Healthcare organization as it expanded to outpatient and other services besides the hospital. Objective Use the brand strategy and...
Populytics Population Health Management Newco The Challenge Spectrum Administrators, a full-service third-party administrator (TPA), underwent a significant change in its marketing position from a traditional TPA, to a population health management company. As...
Jefferson Hospital Brand Position and Identity Update The Challenge Thomas Jefferson University, Jefferson University Hospitals, and other organizational entities created a combined entity to more effectively position the total enterprise for the future....
Illinois Health and Hospital Association A New Future Needed a New Symbol The Challenge Images are powerful. So when two premier healthcare associations came together, they called on Springboard to help them bring to life the strength and unity that they...
Carle Health “100 Top Hospital” Awareness Campaign The Challenge Carle Foundation Hospital, Carle Clinic Association (called Carle Physician Group) and the Health Alliance Medical Plan merged under one, as-yet-unnamed umbrella organization....
