Holy Cross Germantown Hospital “My Surgery” – Surgery Service Line Campaign The Challenge Holy Cross Health is a not-for-profit health system based in Montgomery County, Maryland. Providing inpatient, outpatient, and innovative community-based...
Amputation Prevention Centers of America Situation RestorixHealth came to Springboard with two branding challenges. First, was to integrate the recently acquired Amputation Prevention Centers of America brand. This caused a decision to either support it as a...
Lehigh Valley Health Network Health System & Identity Branding Campaign Springboard was hired to perform a comprehensive brand engagement to help LVHN strengthen their brand. Like many healthcare organizations, theirs was a “house of brands,”...
Funeral and Memorial Information Council “Have the Talk of a Lifetime” Death Care & Memorialization Consumer Branded Campaign The Challenge The Funeral and Memorial Information Council (FAMIC) is an “association of associations”...
Beebe Healthcare System-wide Brand Strategy and Identity Updates The Challenge To create a new name and identity for the Beebe Healthcare organization as it expanded to outpatient and other services besides the hospital. Objective To use the brand strategy...