Marketing to Members is Job One for Medical Associations
Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue...
Translational Branding in Healthcare
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
Keeping Brand Relevant & Meaningful in Uncertain Times
Brand relevant continues . . . to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting...
Improve Your Healthcare Marketing Success in 2020
As 2020 approaches, there are important changes to make in order to help improve your healthcare marketing success. 1. Focus on growth and business building, not marketing Marketing in many healthcare organizations still lands on the promotional side of the equation. ...