8 Important Shifts That Can Keep Your Brand Relevant and Meaningful in Uncertain Times
Brand relevant continues to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting their...
8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success
As 2020 approaches, there are important changes to make in order to help improve your personal and professional success in healthcare marketing. 1. Focus on growth and business building, not marketing Marketing in many healthcare organizations still lands on the...
5 Tips to Keeping Your Healthcare Marketing Content Fresh
Coming up with fresh content for your healthcare website can be challenging, but is vital since content is the most important ranking factor in Google’s search algorithm. Stale content can lead to bored readers and duplicate content can lead to penalties from Google. ...
6 Tips for Marketing Your Products and Services to the Hospital C-Suite
Subsequently, one of the benefits of working closely with a Hospital C-suite on branding initiatives is developing a deep understanding of their goals, motivators and pain points. Here are some of the techniques (strategic and tactical) that we’ve employed on behalf...