Arlington Heights, IL – Mike Chapman has been named President of Springboard Brand & Creative Strategy, effective January 1, 2025. Chapman, who has been with the healthcare branding and communications firm for 14 years, takes over the leadership of the agency and will guide its growth and operations. Chapman, Springboard’s Senior Vice President of Account Services for the last five years, is a frequent speaker and contributor to healthcare conferences and publications. An industry thought leader, he was honored as a 2023 Agency Vanguard Award inductee – recognizing his ability to drive innovation and significantly improve patient communications.

Mr. Chapman is looking forward to his new role. “Springboard has a long and successful history of helping healthcare organizations share their story and uniquely position themselves in an increasingly competitive and confusing marketplace. I am very excited to take the company to a new level of innovation and continue to make a mark in our space.”

Rob Rosenberg, Founder and former President of the company, will continue in the role of CEO of the agency and act as an advisor on client direction and strategy as well as new business and product development.

According to Rosenberg, “We are at an exciting time in our history, and it is with great pleasure and confidence that I hand over the reins to Mike to run the agency and oversee its future growth.” Rosenberg added, “I look forward to contributing to our client’s success and having the opportunity to think about new ideas that will impact the healthcare marketing industry.” Mr. Rosenberg has a storied career in hospital and healthcare branding and was inducted into the Hospital Marketing National Hall of Fame in 2019.

Springboard Brand & Creative Strategy is a brand strategy and communications firm specializing in the healthcare industry. Clients include leading international and national medical societies, healthcare systems, community hospitals, and specialty medical practices. Based in the Chicago area, Springboard has a 23-year history of working with some of the nation’s best-known healthcare brands.

For more information, please contact Mike Chapman at mike@springboardbrand.com.

Springboard enjoys the opportunity to work with the many members of Community Healthcare System’s marketing and leadership teams to develop the new identity, internal, and extremal communications to rebrand their system and introduce Powers Health to Northern Indiana.

Springboard is happy to congratulate Mike Chapman for being inducted into the sixth class of The Agency Vanguard Award from Xpectives Health. As a 2023 The Agency Vanguard Award inductee, Mike is recognize for his exceptional agency leadership, innovation, and influence on healthcare communications.

This award honors exceptional team members within advertising agencies who are at the forefront of driving innovation and effecting significant improvements in patient communications. Mike’s dedication shows his creativity and brand strategy, and shapes the future of healthcare communication.

Agency Vanguard Awards

May 2023

Chicago, IL – Springboard Brand receives one gold, one silver and one merit in the 40th Annual Healthcare Advertising Awards competition. The categories for Gold Award was for COVID Response Materials, the Silver Award was for Professional Recruitment Program, and the Merit Award for the Equality & Diversity Promotion.

The 40th Annual Healthcare Advertising Awards with over 4,300 entries, makes the awards the largest and the most well recognized healthcare advertising awards competition. A national panel of judges are engage in reviewing all entries on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

There are 530 entries for Gold awards, silver awards to 352 entries and bronze awards to 238 entries.

The complete list of winners can be found at https://healthcareadawards.com/winners-list/winners-list-40th-annual/.

Springboard received the Healthcare Advertising Awards for the following:

• Gold Award: Illinois Health and Hospital Association – “You have the power to help our healthcare workers” – COVID Response Materials
• Silver Award: American Academy of Orthopedic Surgeons – “Fuel Your Passion” – Professional Recruitment Program
• Merit Award: American College of Asthma, Allergy & Immunology – “Racial Disparities in Atopic Dermatitis and Food Allergy” – Equality & Diversity Promotion

May 2022

Chicago, IL – Springboard Brand was recently honored with eleven Healthcare Advertising Awards.  The awards that were earned include seven (7) golds, two (2) bronzes and two (2) merits in the 21-22 Healthcare Advertising Awards competition. The Gold Awards were won in the categories for Employee Communication Program (2), Health Promotion Program, Website, Professional Recruitment Program, Radio Advertising Series and TV Advertising Series.  The bronze awards were for Logo/Letterhead Design and Annual Report. While the Merit Awards were received in the Website and Special Videos – over 2 minutes.

“We are always thrilled when our clients are recognized for their work and creativity,” added Rob Rosenberg, Springboard President.

About the Healthcare Advertising Awards

The Healthcare Advertising Awards is one of the largest healthcare advertising awards competition. The awards from Healthcare Marketing Report, which covers the publication in all aspects of healthcare marketing, advertising and strategic business development.  With over 3500 entries, it makes the Healthcare Advertising Awards one of the largest advertising award competitions.  The list of winners can be found at https://healthcareadawards.com/winners-list/winners-list-39th-annual/.

May 11, 2021

Chicago, IL – Springboard Brand was honored with two golds, one bronze and one merit in the 20-21 Healthcare Advertising Awards competition. The categories for Gold Awards were for Health Promotion Program (Tele-health) and COVID Marketing Campaign.  The bronze award was for Digital Video Ad – Less than 2 minutes. While the Merit Award was received in the COVID Response Materials.

“We are always thrilled when our clients are recognized for their work and creativity,” added Rob Rosenberg, Springboard President.

About the Healthcare Advertising Awards

The Healthcare Advertising Awards is one of the largest healthcare advertising awards competition. The awards from Healthcare Marketing Report, which covers the publication in all aspects of healthcare marketing, advertising and strategic business development.  With over 3500 entries, it makes the Healthcare Advertising Awards one of the largest advertising award competitions.  The list of winners is at https://healthcareadawards.com/winners-list/winners-list-38th-annual/.

February 2, 2021

Arlington Heights, IL – Effective January 1, 2021, Springboard Brand & Creative Strategy names Mike Chapman as the Senior Vice President, Account Services.   Chapman, with Springboard for 10 years, was previously a Vice President, Account Director, and prior to that an Account Supervisor. In his new role, Chapman will oversee all client relationships and the strategic direction for these accounts.  “I’m very happy to help the agency move in this direction and broaden my responsibilities.  We have a very diverse group of clients in the healthcare space as well as other industries and finds that sharing the best practices and other industry insights provides stronger recommendations.  I’m happy to help bring this all together.”

Chapman is a leader in the branding and marketing industry and contributes articles as well as educational sessions to numerous publications and conferences.

Rob Rosenberg, Springboard Founder and President, adds “Mike is an extremely valuable member of our team and demonstrates the ability to lead both clients and our internal teams.  He shows dedication to growing business and is fiercely loyal to making sure our clients succeed through their initiatives with us.  I’m am please to recognize Mike in this new capacity.”  Rosenberg will remain active in the business as Springboard’s brand strategy leader.  “Having Mike on the lookout for our client’s growth and satisfaction will allow me to pay even more attention to the direction and ideas we are setting for them.”

Springboard Brand & Creative Strategy

Springboard Brand & Creative Strategy is a national branding and communications firm in the Chicago area.  Since 2002, the firm has worked with over 100 organizations in industries such as healthcare, associations, dental, education, and CVB’s.  For more information, please visit www.springboardbrand.com.

February 2019

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