May 2022

Chicago, IL – Springboard Brand was recently honored with eleven Healthcare Advertising Awards.  The awards that were earned include seven (7) golds, two (2) bronzes and two (2) merits in the 21-22 Healthcare Advertising Awards competition. The Gold Awards were won in the categories for Employee Communication Program (2), Health Promotion Program, Website, Professional Recruitment Program, Radio Advertising Series and TV Advertising Series.  The bronze awards were for Logo/Letterhead Design and Annual Report. While the Merit Awards were received in the Website and Special Videos – over 2 minutes.

“We are always thrilled when our clients are recognized for their work and creativity,” added Rob Rosenberg, Springboard President.

About the Healthcare Advertising Awards

The Healthcare Advertising Awards is one of the largest healthcare advertising awards competition. The awards are sponsored by the Healthcare Marketing Report, which covers the publication in all aspects of healthcare marketing, advertising and strategic business development.  With over 3500 entries being submitted, it makes the Healthcare Advertising Awards one of the largest advertising award competitions.  The list of winners can be found at https://healthcareadawards.com/winners-list/winners-list-39th-annual/.

May 11, 2021

Chicago, IL – Springboard Brand was honored with two golds, one bronze and one merit in the 20-21 Healthcare Advertising Awards competition. The categories for Gold Awards were for Health Promotion Program (Tele-health) and COVID Marketing Campaign.  The bronze award was for Digital Video Ad – Less than 2 minutes. While the Merit Award was received in the COVID Response Materials.

“We are always thrilled when our clients are recognized for their work and creativity,” added Rob Rosenberg, Springboard President.

About the Healthcare Advertising Awards

The Healthcare Advertising Awards is one of the largest healthcare advertising awards competition. The awards are sponsored by the Healthcare Marketing Report, which covers the publication in all aspects of healthcare marketing, advertising and strategic business development.  With over 3500 entries being submitted, it makes the Healthcare Advertising Awards one of the largest advertising award competitions.  The list of winners can be found at https://healthcareadawards.com/winners-list/winners-list-38th-annual/.

February 10, 2021

Chicago, IL – Springboard Brand & Creative Strategy is receiving two golds and one silver award in the first annual Healthcare Digital Marketing awards competition on behalf of its clients.  Community Healthcare System in Northwest Indiana is recognize with a Gold Award for its mammogram campaign in the Total Digital Marketing Program category.  Insight Medical Genetics also won a Gold Award in that category for its new tele-genetic counseling service, “Virtual Insights.”

The Illinois Health and Hospital Association (IHA) won a Silver Award for the “Going the Distance” campaign in the COVID-Response category.  “Going the Distance” recognizes the healthcare heroes within Illinois hospitals for their relentless commitment and compassion throughout the pandemic.

Rob Rosenberg, Springboard President, shared “we are delighted that our clients are recognize for this digital work and happy to have contributed to it. We share their enthusiasm to develop innovative programs that engage and recognize their audiences.”

About the Healthcare Digital Marketing Awards

The Healthcare Digital Marketing Awards recognizes the best healthcare websites, digital content, electronic communications, mobile media and social media.  The list of winners can be found at https://hdmawards.com/winners-list/winners-list-2020/.

February 2, 2021

Arlington Heights, IL – Effective January 1, 2021, Mike Chapman was named Senior Vice President, Account Services for Springboard Brand & Creative Strategy.   Chapman, with Springboard for 10 years, was previously a Vice President, Account Director, and prior to that an Account Supervisor. In his new role, Chapman will oversee all client relationships and the strategic direction for these accounts.  “I’m very excited to help the agency move in this direction and broaden my responsibilities.  We have a very diverse group of clients in the healthcare space as well as other industries and finds that sharing the best practices and other industry insights provides stronger recommendations.  I’m happy to help bring this all together.”

Chapman is a leader in the branding and marketing industry and contributes articles as well as educational sessions to numerous publications and conferences.

Rob Rosenberg, Springboard Founder and President, adds “Mike is an extremely valuable member of our team and demonstrates the ability to lead both clients and our internal teams.  He shows dedication to growing business and is fiercely loyal to making sure our clients succeed through their initiatives with us.  I’m am please to recognize Mike in this new capacity.”  Rosenberg will remain active in the business as Springboard’s brand strategy leader.  “Having Mike on the lookout for our client’s growth and satisfaction will allow me to pay even more attention to the direction and ideas we are setting for them.”

Springboard Brand & Creative Strategy

Springboard Brand & Creative Strategy is a national branding and communications firm in the Chicago area.  Since 2002, the firm has worked with over 100 organizations in industries such as healthcare, associations, dental, education, and CVB’s.  For more information, please visit www.springboardbrand.com.

Read More: Rob – HMN News

December 2017

Springboard Brand & Creative Strategy honor with a Cancer Awareness Advertising Gold award .

The Cancer Awareness Advertising Awards is the nation’s most exclusive advertising awards program specifically promotes all cancer related products and/or services. Marketing Healthcare Today magazine and Creative Images, Inc. host “The Cancer Awareness Advertising Awards program”, an internationally firm that specializes in strategic healthcare marketing for more than 20 years.

Springboard received the Gold Award for the following:

• Gold Award: North Mississippi Medical Center – “What Connected Cancer Care Feels Like” – Total Advertising Campaigns

May 2017

Springboard Brand & Creative Strategy  honor with twelve HMR 34th Annual Healthcare Advertising Awards.

The HMR Healthcare Advertising Awards is one of the largest healthcare advertising awards competition.  Healthcare Marketing Report, sponsors the awards, which cover the publications in all aspects of healthcare marketing, advertising, and strategic business development.  With over 3,500 entries being submitted, it makes the Healthcare Advertising Awards one of the largest advertising award competition.

Springboard won the following awards:

• • Gold: Holy Cross Germantown Hospital – “Your Very Own,” Radio
  • Silver: WellStar West Georgia Medical Center – “Finding Health,” Radio
  • Silver: RML Specialty Hospital – “The Right Care at a Critical Time,” Brochure
  • Bronze: North Mississippi Medical Center – “What Connected Feels Like,” Annual Report
  • Bronze: WellStar West Georgia Medical Center – “Home Team Health,” Radio
  • Bronze: Illinois Health and Hospital Association – “Strategic Value Report,” Annual Report
  • Merit: WellStar West Georgia Medical Center – “Top 100 Hospital,” Magazine Ad
  • Merit: Holy Cross Germantown Hospital – “Your Very Own,” Direct Mail
  • Merit: Holy Cross Germantown Hospital – “Your Very Own,” New Media
  • Merit: North Mississippi Medical Center – “What Connected Feels Like,” Online Ads
  • Merit: Holy Cross Germantown Hospital – “Your Very Own,” Online Ads
  • Merit: Illinois Health and Hospital Association – “Triple Play,” Direct Mail

“National creative excellence and recognition is always appreciated. We equally appreciate our clients who demand great work and allow us to do our best,” said Springboard Brand & Creative Strategy President, Rob Rosenberg.

November, 2016

Springboard Brand & Creative Strategy honors with two Pinnacle Awards for their work with the Illinois Health and Hospital Association (IHA).

The Illinois Society for Healthcare Marketing and Public Relations has create the Pinnacle Awards Program to recognize its members for the challenging, creative work they do on a daily basis and to recognize excellence in clear and effective marketing and public relations communication.

Below are the awards Springboard Brand & Creative Strategy won:

• 2016 Merit Award – Annual Report: IHA partnered with Springboard Brand & Creative Strategy to create the Value Report to communicate the vision and values of the newly integrated Illinois Health and Hospital Association. Hence, it reinforces the position of the IHA as a powerful and valuable resource for hospitals throughout the state to help them achieve success in a changing healthcare environment.
• 2016 Merit Award – Potpourri/Miscellaneous: IHA partnered with Springboard Brand & Creative Strategy to create a new logo to represent their newly integrated organization, thus consisting of the Illinois Hospital Association and Metropolitan Chicago Healthcare Council. The result: A logo representing strength and unity in a visually bold way.

June, 2016

Springboard Brand & Creative Strategy honors with nine awards from the Hospital Marketing National Advertising Awards.

DTC Perspectives, Inc., the host of the Third Annual Hospital Marketing National Advertising Awards, judge entries base on excellence in different platforms of multimedia advertising. The editorial and executive teams from DTC Perspectives, Inc. are assess how entries establish branding and uniqueness for their respective client.

Springboard won awards for the following:

• Best Service Line Campaign – Holy Cross Health; Surgery

• Best Radio Campaign – Holy Cross Health

• Best Out-of-Home/PR Campaign, Over 500 Beds – North Mississippi Medical Center

• Best Digital Campaign, Under 500 Beds – Holy Cross Germantown Hospital

• Best Digital Campaign, Over 500 Beds – North Mississippi Medical Center

• Best Website, Over 500 Beds – North Mississippi Medical Center

• Best Print Campaign, Over 500 Beds – North Mississippi Medical Center

• Best Television Campaign, Under 500 Beds – Holy Cross Health

• Best Television Campaign, Over 500 Beds – North Mississippi Medical Center

Can you say 20? As in the number of awards Springboard just won in the 33rd Annual Healthcare Advertising competition, including a Best of Show!

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, with over 3,700 entries this year.  Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. sponsors the awards,

A national panel of judges engage in reviewing all entries on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The judges recognized seventeen entrants with the Best of Show designation, for their overall excellence and breakthrough advertising. Gold awards are given to 360 entries, silver awards to 314 entries and bronze awards to 274 entries.

Springboard won the following awards:

• Best of Show: North Mississippi Medical Center – “What Connected Feels Like,” Magazine Advertising
• Gold: Holy Cross Germantown Hospital – “It’s My Surgery,” Digital Video
• Gold: Illinois Health and Hospital Association – “The New IHA,” Logo/ Letterhead
• Gold: North Mississippi Medical Center – “What Connected Feels Like,” Magazine Series
• Gold: Springboard Brand & Creative Strategy – Monthly Health Promotions
• Silver: Holy Cross Health – “Built On It,” Newspaper Single
• Silver: Illinois Health and Hospital Association – “Act Fast,” Brochure
• Silver: West Georgia Health – “Healthy Reasons,” Magazine Series
• Bronze: Illinois Health and Hospital Association – “Trusted Resource,” Annual Report
• Bronze: Holy Cross Germantown Hospital – “I Chose Holy Cross Germantown Hospital,” Radio Series
• Bronze: North Mississippi Medical Center – “What Connected Feels Like,” Website
• Bronze: North Mississippi Medical Center – “What Connected Feels Like,” Online Ads
• Bronze: West Georgia Health – “Paint the Town Pink,” Direct Mail
• Merit: Academy of General Dentistry – “Get More. Get PACE,” Direct Mail
• Merit: Holy Cross Germantown Hospital – “It’s My Surgery,” Television Series
• Merit: Holy Cross Germantown Hospital – “It’s My Surgery,” Total Ad Campaign with TV
• Merit: Holy Cross Germantown Hospital – “It’s My Surgery,” Radio Single
• Merit: North Mississippi Medical Center – “What Connected Feels Like,” Magazine Single
• Merit: North Mississippi Medical Center – “What Connected Feels Like,” Total Campaign with TV
• Merit: West Georgia Health – “Healthy Reasons,” Radio Series

“National creative excellence and recognition is always appreciated. We equally appreciate our clients who demand great work and allow us to do our best,” said Springboard Brand & Creative Strategy President, Rob Rosenberg.

April 21, 2016

The Hermes Creative Awards honors Springboard Brand & Creative Strategy with two awards:

• Platinum – North Mississippi Medical Center “What Connected Feels Like”
• Gold – Funeral and Memorial Information Council “Have the Talk of a Lifetime”

The Hermes Creative Awards is an international competition for creative professionals in the concept, writing and design of traditional and emerging media. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. About a third of all entries win the Platinum and Gold Awards.

“We appreciate the international recognition and mainly the opportunity to work with clients that take risks and support new ideas,” said Springboard Brand & Creative Strategy President Rob Rosenberg.

April 18, 2016

The Telly Awards honors Springboard Brand & Creative Strategy with a Bronze Award for its marketing efforts for North Mississippi Medical Center.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

Bronze Award:

The award was for North Mississippi Medical Center’s new “What Connected Feels Like” television campaign. Click here to learn more about the campaign.

Rob Rosenberg, President of Springboard, adds “It’s always an honor to be recognized for creative excellence and we appreciate North Mississippi Medical Center’s constant desire for great work.”

BROOKFIELD, Wis., Feb. 15, 2016  —  An individual’s life story – memories made, principles and lessons learned – is a gift that shares with family and friends. The Funeral and Memorial Information Council (FAMIC) has launched Have the Talk of a Lifetime, a national awareness and education campaign to help families have important conversations during which they can have discussions about the things that matter most and how a person’s life story can be remembered.

Funeral professionals dedicate to helping families discover how they can honor and celebrate a life in a meaningful way,” said FAMIC president Kathleen Berry. “Memorialization is so much more than it used to be. Today it can reflect a person’s life story, values, interests and experiences. Have the Talk of a Lifetime offers families practical advice and tools to help them have conversations about the things that matter most and how they hope to be remembered when they die and for generations to come.”

“We are very excited to be working with FAMIC on this educational program. The impact it has on families is life-changing,” said Springboard Brand & Creative Strategy President Rob Rosenberg.

Throughout 2016 and beyond, FAMIC will raise awareness of Have the Talk of a Lifetime through online and mobile ads, video testimonials from families that have had the talk, and through social media. In addition, thousands of funeral homes that fall under the FAMIC umbrella are sharing information with their communities and offering advice and guidance to support families as they have the talk.

Springboard Brand & Creative Strategy Wins Gold in 

Cancer Awareness Advertising Awards

Jan 15, 2015

The Cancer Awareness Advertising Awards recently presented Springboard Brand & Creative Strategy with a Gold Award for their marketing efforts for the American Society for Dermatologic Surgery.

The CAA Awards are a national, annual contest that score, judge and recognize entries for excellence in cancer awareness marketing and advertising. It is the most elite competition which dedicates to the promotion of cancer products and services.

All entries compete with like-sized organizations in the same groups and categories, and are judged by a diverse panel of experts. Judge’s Choice trophies, as well as gold, silver and bronze certificates, are granted to winning entries exemplifying excellence.

Gold Award:

The gold award-winning campaign tells the story of the Lisa Pace, a college basketball coach, and her battle with skin cancer.  Her message to everyone is that skin cancer is avoidable if you take the necessary precautions and stay away from tanning beds.

Rob Rosenberg, President of Springboard, added “Cancer awareness is such an important initiative, and I’m proud that our efforts to call attention to the dangers of tanning booths were well received.”