Identities and Architecture Strategies

New mergers, entities, and products require new thinking about your identity and how it communicates to your customers. Springboard has developed very extensive naming and architecture strategies for some of the largest healthcare organizations in the U.S. To help them maximize their brands and provide easy navigation to customers. ┬áHere are some of the identities we’ve had the pleasure of creating.

Greater Family Health - New name and master brand identity
American Medical Society for Sports Medicine
VAH logo - tagline
BayMark logo

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