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After a M&A, What Do You Call Those Urgent Care Centers?

After a M&A, What Do You Call Those Urgent Care Centers?

by admin | Jun 21, 2016 | Branding & Identity, Springboard News

Everybody is buying somebody. Or somebody is getting sold. So it goes with the latest flurry of activity with hospital Mergers and Acquisitions. With all the Mergers and Acquisitions out there, odds are — your hospital might go through one in the future or may be...
Branding a Mid-Size Community Health Systems

Branding a Mid-Size Community Health Systems

by admin | Jun 21, 2016 | Branding & Identity, Springboard News

Who do you think you are? Being a mid-sized health system in today’s healthcare marketplace is tough. If you’re busy trying to compete on a grand scale and make claims how your features are just as good as the big hospital the next metro over, it might be time to take...
Medical Association Branding: How to Gauge Success?

Medical Association Branding: How to Gauge Success?

by admin | Jun 8, 2016 | Branding & Identity, Medical Association Branding

The success of medical association branding supports their members through educational opportunities, networking forums, mentoring programs, public awareness activities, leadership activities and advocacy efforts, among others. But, how do they determine your...
7 Success Factors for Branding your Medical Associations

7 Success Factors for Branding your Medical Associations

by Rob Rosenberg | Jun 1, 2016 | Branding & Identity, Medical Association Branding

Branding your Medical Associations have gone from “behind the scenes” to “front and center”. Accordingly, this is in terms of implementing branding and marketing strategies.  This has evolved from the shifting goals of associations as they move from merely providing...

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