by Mike Chapman | Oct 21, 2025 | Springboard News, Strategy
In today’s healthcare landscape, whether in a health system, clinical practice, or medical society, the functions of strategy and marketing have never been more interdependent. Each holds a different set of tools, but both are responsible for advancing one goal:...
by Rob Rosenberg | Jul 21, 2025 | Branding & Identity, Springboard News
In today’s competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how different...
by Paul Szablowski | Jul 10, 2025 | Springboard News, Strategy
At Springboard, we often see organizations fall into a familiar trap. Whether its crafting business strategies that are so complex, they hinder growth rather than enable them. When leaders aim to create comprehensive roadmaps, the result is sometimes an overly...
by Paul Szablowski | Jun 30, 2025 | Hospital Branding, Hospital Marketing, Medical Association Branding, Springboard News
In today’s healthcare landscape, many executives share a common concern: their teams may execute marketing tactics well but lack a deeper understanding of the business objectives that truly matter. Too often, marketing is viewed as a series of campaigns. Such as...
by Ellen Craven | Jun 10, 2025 | Springboard News, Strategy
People don’t stop being customers when they become patients. They expect ease. Expect to feel seen. They order dinner from HelloFresh. Try on glasses at home from Warby Parker. Get same-day delivery from Amazon Prime. And when it’s time for a mammogram or specialist...
by Edward Rafalski, PhD, MPH, FACHE | Jun 2, 2025 | Springboard News, Strategy
What size healthcare system do you want to be and why? A few years ago, I was in a boardroom meeting with the senior executive team, board leadership, and a consultant. The topic of the moment was debating how large the system should become and why? At the time,...
