by Paul Szablowski | Jul 10, 2025 | Springboard News, Strategy
At Springboard, we often see organizations fall into a familiar trap. Whether its crafting business strategies that are so complex, they hinder growth rather than enable them. While leaders aim to create comprehensive roadmaps, the result is sometimes an overly...
by Paul Szablowski | Jun 30, 2025 | Hospital Branding, Hospital Marketing, Medical Association Branding, Springboard News
In today’s healthcare landscape, many executives share a common concern: their teams may execute marketing tactics well but lack a deeper understanding of the business objectives that truly matter. Too often, marketing is viewed as a series of campaigns. Such as...
by Ellen Craven | Jun 10, 2025 | Springboard News, Strategy
People don’t stop being customers when they become patients. They expect ease. They expect to feel seen. They order dinner from HelloFresh. Try on glasses at home from Warby Parker. Get same-day delivery from Amazon Prime. And when it’s time for a mammogram or...
by Edward Rafalski, PhD, MPH, FACHE | Jun 2, 2025 | Springboard News, Strategy
What size healthcare system do you want to be and why? A few years ago, I was in a boardroom meeting with the senior executive team, board leadership, and a consultant. The topic of the moment was debating how large the system should become and why? At the time,...
by Rob Rosenberg | Apr 29, 2025 | Springboard News, Strategy
The world’s climate is temperamental, to say the least. Uncertainty reigns in most countries as new orders, tariffs, and other initiatives are taking place. Regardless of industry and location, your organization is impacted by this turbulence. Now, more than...
by Mike Chapman | Apr 8, 2025 | Branding & Identity, Springboard News, Strategy
For some reason, investing has been top-of-mind for me this past week … In the context of healthcare, however, the question is – Where should we invest to make the most significant impact? There’s no shortage of priorities: expanding services/service lines, recruiting...
