Marketing to Members is Job One for Medical Associations
Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue...
The real impact of artificial intelligence in healthcare branding
Artificial intelligence (AI) is already having a significant impact on branding, and this trend is only set to continue as the technology advances. Here are some of the ways that AI expects to impact branding, with added emphasis on the healthcare industry:...
Special Year in Review for 2022
Since 2022 marked the 20th anniversary of Springboard, it’s especially meaningful to a year in review (and past two decades) and to plan ahead for the next several. Billy Joel’s lyrics in “Piano Man” have special significance as I start my fifth decade in this...
Brand strategy . . .
. . . is a critical link to employee recruitment & retention The effectiveness and importance of brand strategy on customer recruitment and retention is widely acknowledge. Well regarded brands show up on the asset sheets of major corporations and are responsible...