Health Systems Have Every Reason To Brand
Five Important Reasons Why Health Systems are Important to the Community At a recent conference, I heard much chatter about whether it really matters if a health system becomes a brand. And, if it does, what are some new messages and promises it can state that...
Marketing to Members is Job One for Medical Associations
Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue...
The real impact of artificial intelligence in healthcare branding
Artificial intelligence (AI) is already having a significant impact on branding, and this trend is only set to continue as the technology advances. Here are some of the ways that AI expects to impact branding, with added emphasis on the healthcare industry:...
Special Year in Review for 2022
Since 2022 marked the 20th anniversary of Springboard, it’s especially meaningful to a year in review (and past two decades) and to plan ahead for the next several. Billy Joel’s lyrics in “Piano Man” have special significance as I start my fifth decade in this...