Translational Branding in Healthcare
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
Your Hospital Has Never Received This Much Interest and Praise
If your hospital website is like most, it has realized significant increases in traffic over the last couple of months. And, chances are, your telemarketing programs – both inbound and outbound – have pushed the boundaries of overtime and exhaustion. Of...
Move aside customer acquisition and retention, it’s time to focus on customer reactivation
Regardless of the business or industry you’re in, strategic marketing plans have long referenced initiatives for both customer acquisition retention and reactivation. Strategies and tactics are focused on either gaining new customers or keeping them. The pandemic has...
What’s in a name…change!
Why a name change isn’t “just a name change.” As states “re-open” and masks come down as vaccines rise, the world seems to be active again! Hence, same for organizations that are once again picking up on branding discussions regarding mergers, acquisitions, and/or a...