by admin | Apr 9, 2015
Beebe Healthcare System-wide Brand Strategy and Identity Updates The Challenge To create a new name and identity for the Beebe organization as it expanded to outpatient and other services besides the hospital. Objective To use the brand strategy and identity...
by admin | Apr 7, 2015
Populytics Population Health Management The Challenge Spectrum Administrators, a full-service third-party administrator (TPA), underwent a significant change in its marketing position from a traditional TPA, to a population health management company. As a...
by admin | Apr 7, 2015
Illinois Health and Hospital Association The Future Needs a New Symbol The Challenge Images are powerful. So when two premier healthcare associations came together, Illinois Health and Hospital Association (IHA) called on Springboard to help them bring to life the...
by admin | Mar 23, 2015
Carle “100 Top Hospital” Awareness Campaign The Challenge Carle Foundation Hospital, Carle Clinic Association (called Carle Physician Group) and the Health Alliance Medical Plan merged under one, as-yet-unnamed umbrella organization. Nationally recognized...
by admin | Mar 20, 2015
Owensboro Health Brand Architecture Strategy Goals for Owensboro Health Generate consistent brand recognition Help audiences understand the depth and breadth of the system Obtain cost efficiency and exposure of promoting a single brand Develop brand standards to keep...
