Award-Winning Hospital Branding Blog
Springboard Brand & Creative Strategy is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact us..
To read the latest additions to our blog, scroll down.

An Operational Audit is Key to Your Brand Strategy
Whether or not you’ve made significant key changes to your brand strategy in the new year, determining the state of your operational plan to deliver on the brand is a must annually. Your brand makes a promise to all stakeholders. Whether they are inside or outside of...

6½ Strategies to Make Marketing Indispensable in 2025
As we all resolve to gain the internal status and respect required to make marketing departments more relevant in 2025, it’s critical to be seen as an informed strategic driver rather than a support function. Here are some marketing strategies for 2025 that are...

New Year, New Start!
How Health System Marketing Drives Recruitment Success The New Year brings fresh starts, new goals, and, for many, a renewed focus on career aspirations. We’ve yet to work with a healthcare organization flush with providers and employees, making January prime time for...

Branding from the Bottom Up
The Benefits of Engaging and Utilizing Brand Ambassadors I love a great ah-ha moment, especially one that hits me like a 2x4 to the head. This recent ah-ha came courtesy of Marie Forszt, VP of Marketing and Corporate Communications at the newly rebranded Powers...

Enfranchising Referral Sources is a Key Strategy for Healthcare Brands
As your healthcare branding strategy takes hold, it no doubt reflects a wealth of research on key audiences including your consumer base, internal stakeholders and key community members. There are most likely robust persona developments, customer mapping and online...

Branding is just the tip of the organizational iceberg
On the surface, it’s a beautiful sight to be seen. Slick, glistening, calm and strong. People see and marvel at it, employees are proud of its size and strength, competitors take notice of its presence. Below the surface, 90% of its infrastructure and mass lie in a...

Influencing Gen-Z Uses Principles Going Back Generations
The evolution of media has been advancing rapidly for decades. There has been discussions and debates over how communication methods and strategies should change alongside this evolution. Social media has expanded greatly and taken over Gen-Z, making this generation...

How Branding Can Impact Staffing Shortages
Brand advertising can have a significant impact on employee retention and recruitment by shaping the perception of a company's brand among both current and potential employees. Here are some ways that branding can impact staffing shortages and influence employee...

Branding Medical Society Members Can Provide High Value
The healthcare landscape is increasingly specialized, competitive, and confusing for both healthcare professionals and consumers. And providers are facing more challenges than ever when it comes to establishing and communicating their “brand.” The good news is –...

The Power of a Positioning & Messaging Grid
In today's competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how different...