Award-Winning Hospital Branding Blog
Springboard Brand & Creative Strategy is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact us..
To read the latest additions to our blog, scroll down.
Enfranchising Referral Sources is a Key Strategy for Healthcare Brands
As your healthcare branding strategy takes hold, it no doubt reflects a wealth of research on key audiences including your consumer base, internal stakeholders and key community members. There are most likely robust persona developments, customer mapping and online...
Branding is just the tip of the organizational iceberg
On the surface, it’s a beautiful sight to be seen. Slick, glistening, calm and strong. People see and marvel at it, employees are proud of its size and strength, competitors take notice of its presence. Below the surface, 90% of its infrastructure and mass lie in a...
Influencing Gen-Z Uses Principles Going Back Generations
The evolution of media has been advancing rapidly for decades. There has been discussions and debates over how communication methods and strategies should change alongside this evolution. Social media has expanded greatly and taken over Gen-Z, making this generation...
How Branding Can Impact Staffing Shortages
Brand advertising can have a significant impact on employee retention and recruitment by shaping the perception of a company's brand among both current and potential employees. Here are some ways that branding can impact staffing shortages and influence employee...
Branding Medical Society Members Can Provide High Value
The healthcare landscape is increasingly specialized, competitive, and confusing for both healthcare professionals and consumers. And providers are facing more challenges than ever when it comes to establishing and communicating their “brand.” The good news is –...
The Power of a Positioning & Messaging Grid
In today's competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how different...
Health Systems Have Every Reason To Brand
Five Important Reasons Why Health Systems are Important to the Community At a recent conference, I heard much chatter about whether it really matters if health systems has a reason to brand. And, if it does, what are some new messages and promises it can state...
Marketing to Members is Job One for Medical Associations
Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue...
The real impact of artificial intelligence in healthcare branding
Artificial intelligence (AI) is already having a significant impact on branding, and this trend is only set to continue as the technology advances. Here are some of the ways that AI expects to impact branding, with added emphasis on the healthcare industry:...
Special Year in Review for 2022
Since 2022 marked the 20th anniversary of Springboard, it’s especially meaningful to a year in review (and past two decades) and to plan ahead for the next several. Billy Joel’s lyrics in “Piano Man” have special significance as I start my fifth decade in this...