Award-Winning Branding Blog
Hospital Branding
Springboard Brand & Creative Strategy is pleased to present to you our award-winning blog on hospital branding. As an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact us..
To read the latest additions to our blog, scroll down.
The Brand Cycle During This Health Crisis
There haven’t been too many positives during the current COVID health crisis, but one I’ve enjoyed following is the way in which brands have responded. Creative messaging, flexible production, and operational adjustments are just some of the way’s they have...
How to Fight Brand Fatigue as We Head Into Wave 2
Some headlines need little explanation. Unfortunately, this one, how to fight brand fatigue, requires no mention of “pandemic,” or “COVID,” or the new surge that was predicted and is presently occurring across the U.S. Nor, does it need to rehash how tired marketers...
Can Your Brand Ever Return to “Normal?”
We are almost six months into this pandemic, and many marketers are reading, writing, and answering loads of questions about the return to brand “normalcy". Personally, I haven’t heard the same response given to that question in the many webinars, zoom presentations,...
8 Important Shifts That Can Keep Your Brand Relevant and Meaningful in Uncertain Times
Brand relevant continues to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting their...
So, What CAN Brands Do Now?
8 important shifts that can keep your brand relevant and meaningful in uncertain times. As people find themselves risking their own health to help others or sheltering-in-place to stop the spread of the COVID-19 virus, brands can provide reassurance in unique and...
Important Lessons for Marketers – and their Agencies – During this Time of Crisis
While social distancing is the new normal, there are some important lessons marketers, and their agencies, can learn from other crises in the not so distant past. Different times require different actions. 1. You have to make course corrections on your media spend and...
Want to Add Value to Your Medical Society Members . . . Brand Them!
Medical societies and associations exist to add value to their members through education, networking and providing other resources to support personal and professional growth. Hence, this is why professionals join and pay their annual membership fees. Nevertheless, as...
5 Facts About Millennial Physicians | Medical Association Branding
By the year 2025, millennials will constitute more than 75% of the global workforce. New doctors, too, are joining the healthcare world from this generation – one that has different perspectives and expectations about the workplace. Whether you are recruiting...
“Cultural Brand Performance” – A New Indicator of Sales Growth and Consumer Engagement
There have been important, game-changing strategies associated with marketing performance over the years. For example, “value proposition and differentiation,” “brand positioning,” and “corporate social responsibility.” Each has evolved from the previous and all...
8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success
As 2020 approaches, there are important changes to make in order to help improve your personal and professional success in healthcare marketing. 1. Focus on growth and business building, not marketing Marketing in many healthcare organizations still lands on the...