Award-Winning Hospital Branding Blog
Springboard Brand & Creative Strategy is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact us..
To read the latest additions to our blog, scroll down.
The Power of a Positioning & Messaging Grid
In today's competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how different...
Health Systems Have Every Reason To Brand
Five Important Reasons Why Health Systems are Important to the Community At a recent conference, I heard much chatter about whether it really matters if a health system becomes a brand. And, if it does, what are some new messages and promises it can state that...
Marketing to Members is Job One for Medical Associations
Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue...
The real impact of artificial intelligence in healthcare branding
Artificial intelligence (AI) is already having a significant impact on branding, and this trend is only set to continue as the technology advances. Here are some of the ways that AI expects to impact branding, with added emphasis on the healthcare industry:...
Special Year in Review for 2022
Since 2022 marked the 20th anniversary of Springboard, it’s especially meaningful to a year in review (and past two decades) and to plan ahead for the next several. Billy Joel’s lyrics in “Piano Man” have special significance as I start my fifth decade in this...
Brand strategy . . .
. . . is a critical link to employee recruitment & retention The effectiveness and importance of brand strategy on customer recruitment and retention is widely acknowledge. Well regarded brands show up on the asset sheets of major corporations and are responsible...
Translational Branding in Healthcare
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
Hospitals Have Never Received This Much Interest & Praise
If your hospital website is like most, it has realized significant increases in traffic over the last couple of months. And, chances are, your telemarketing programs - both inbound and outbound - have pushed the boundaries of overtime and exhaustion. Of course, your...
Move aside Customer Acquisition & Retention
. . . It’s time to focus on customer reactivation Regardless of the business or industry you’re in, strategic marketing plans have long referenced initiatives for both customer acquisition retention and reactivation. Strategies and tactics are focused on either...
What’s in a name . . . change!
Why a name change isn’t “just a name change.” As states “re-open” and masks come down as vaccines rise, the world seems to be active again! Hence, same for organizations that are once again picking up on branding discussions regarding mergers, acquisitions, and/or a...