Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
How Medical Societies Can Build a Communications Plan That Drives Member Engagement
Medical societies today face a fundamental challenge: proving relevance in an increasingly fragmented, competitive, and time-constrained environment. Members are overwhelmed with information, shifting care models, and growing administrative burdens. Against that...
How Health Systems Can Build a Brand Strategy That Supports Growth
In an increasingly competitive, consumer-driven environment, brand is one of the few levers that can unify strategy, experience, and performance. Yet too often, brand is treated as a downstream marketing exercise rather than a core strategic asset. The most effective...
From Check-the-Box to Competitive Advantage: Rethinking Member Satisfaction Surveys
For many medical societies, member satisfaction surveys have become a routine exercise – sent annually, skimmed for a few topline metrics, and filed away until next year. But in today’s environment – marked by policy uncertainty, tightening budgets, and increasing...
It’s Budget Season: Three Questions Every Healthcare Marketer Should Consider About Brand Investment
It’s that time of year again. Spreadsheets are open, assumptions are being challenged, and every dollar is under scrutiny. For healthcare marketers, budget season isn’t just about how much you’ll spend – it’s about what kind of growth you’re building. Three questions...
When Everyone Speaks, No One Is Heard: The Cost of Fragmented Messaging
Health system marketing and communications teams are busier than ever. Service lines need campaigns. Physician groups want visibility. Regional hospitals need local outreach. Recruitment teams need support. Access initiatives require promotion. Digital channels demand...
When Everything Is a Priority, Nothing Lands
In many healthcare associations and medical societies, communication is constant. Newsletters, policy updates, committee reports, chapter announcements, education programs, advocacy campaigns, and member outreach all compete for attention. From the inside, this can...
How Strategic Messaging Builds Board Confidence
Boards of directors face difficult decisions. Resource allocation, strategic priorities, partnerships, advocacy positions, and growth initiatives all require thoughtful leadership. But even the most experienced boards struggle when the organization’s story is...
From Post-It Notes to Performance: Why Strategy Workshops Fail – and How to Make Them Deliver ROI
Most organizations don’t suffer from a lack of meetings. They suffer from a lack of decisions. Leadership retreats produce flip charts. Off-sites generate enthusiasm. Workshops create long lists of “next steps.” And yet, 90 days later, very little has changed. The...
AI in Healthcare: Humans First, ROI Second
Hospital and Health System leaders know AI holds massive promise for efficiency, diagnostics, and patient care. But too many are discovering that shiny tools alone don’t deliver—without rethinking how people work, those investments sit unused. The real transformation...
Why Brand Is the Only Constant in an AI-Driven Buyer’s Journey
The buyer’s journey used to be something marketers could map. Awareness led to consideration; search led to a website, and conversion followed a relatively predictable path. That journey no longer exists. Today, prospects move fluidly between AI-generated summaries,...