Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
Benefiting from Disparate Healthcare Vertical Engagement Practices
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff. Here are some lessons your organization may...
In Volatile Market, Healthcare Organizations Need to Calm Constituents
The world's climate is temperamental, to say the least. Uncertainty reigns in most countries as new orders, tariffs, and other initiatives are taking place. Regardless of industry and location, your organization is impacted by this turbulence. Now, more than ever,...
Mission and Brand as Your Investment Lens
For some reason, investing has been top-of-mind for me this past week … In the context of healthcare, however, the question is – Where should we invest to make the most significant impact? There’s no shortage of priorities: expanding services/service lines, recruiting...
5 Steps to Allocate Your Budget to Support Your Healthcare Brand Launch
You have a new name, an exciting new brand platform, and a breakthrough idea for an ad campaign. You're ready to support your healthcare brand launch! Then budgeting reality hits and now you feel like a NASA astronaut stuck on the launch pad, grounded by a weather...
The 4 Key Differences Between a Brand and Branding in Healthcare
By a mere three letters, there's a world of difference between the words "brand" and "branding" in healthcare. Too often, they are work interchangeably and interpret in many different ways. Common terms associated with both words include "naming," "identity,"...
Writing a healthcare ad without using the seven “deadly” words?
George Carlin will always be remembered as an original with many great comedic acts, but his "seven deadly words" bit (what you can't say on network television, back then...) is a classic. Under this theme, branding expert Paul Szablowski (former Senior V.P., Brand...
Healthcare Organizations Must Navigate Federal Policy Uncertainty
Federal government policy changes can create significant challenges for healthcare organizations, forcing leaders to make critical decisions that impact funding, operations, patient care, and long-term strategy. Whether it’s sudden Medicare and Medicaid cuts,...
Reviving Healthcare Brand CSR
Twenty years ago, when some companies were “printing money,” corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits, write-off more expenses, and – in fairness to those who did – do...
Embracing Emerging Trends and Technology
The future of branding is personalized, authentic, and community-driven. Healthcare organizations must continue to nurture relationships with their audiences to reinforce their brand promise. Keeping up with emerging trends and technology can trigger growth and help...
An Operational Audit is Key to Your Brand Strategy
Whether or not you’ve made significant changes that are key to your brand strategy in the new year, determining the state of your operational plan to deliver on the brand is a must annually. Hence, your brand makes a promise to all stakeholders. Whether they are...