Award-Winning Hospital Branding Blog
Springboard Brand & Creative Strategy is pleased to present to you our award-winning blog on hospital branding. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact us..
To read the latest additions to our blog, scroll down.
Brand strategy is a critical link to employee recruitment and retention.
The effectiveness and importance of brand strategy on customer acquisition and retention is widely acknowledged. Well regarded brands show up on the asset sheets of major corporations and are responsible for a significant percentage of sales based on name alone. As...
Translational Branding in Healthcare
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
Your Hospital Has Never Received This Much Interest and Praise
If your hospital website is like most, it has realized significant increases in traffic over the last couple of months. And, chances are, your telemarketing programs - both inbound and outbound - have pushed the boundaries of overtime and exhaustion. Of course, your...
Move aside customer acquisition and retention, it’s time to focus on customer reactivation
Regardless of the business or industry you’re in, strategic marketing plans have long referenced initiatives for both customer acquisition retention and reactivation. Strategies and tactics are focused on either gaining new customers or keeping them. The pandemic has...
What’s in a name…change!
Why a name change isn’t “just a name change.” As states “re-open” and masks come down as vaccines rise, the world seems to be active again! Hence, same for organizations that are once again picking up on branding discussions regarding mergers, acquisitions, and/or a...
What will your brand look like going forward?
What a year it’s been! The devastation associated with the pandemic has touched all of us and I hope this finds you in a healthier and more positive space. Thankfully, vaccinations are being rapidly dispersed, and the world appears to be on its way back (save for the...
The Brand Cycle During This Health Crisis
There haven’t been too many positives during the current COVID health crisis, but one I’ve enjoyed following is the way in which brands have responded. Creative messaging, flexible production, and operational adjustments are just some of the way’s they have...
How to Fight Brand Fatigue as We Head Into Wave 2
Some headlines need little explanation. Unfortunately, this one, how to fight brand fatigue, requires no mention of “pandemic,” or “COVID,” or the new surge that was predicted and is presently occurring across the U.S. Nor, does it need to rehash how tired marketers...
Can Your Brand Ever Return to “Normal?”
We are almost six months into this pandemic, and many marketers are reading, writing, and answering loads of questions about the return to brand “normalcy". Personally, I haven’t heard the same response given to that question in the many webinars, zoom presentations,...
8 Important Shifts That Can Keep Your Brand Relevant and Meaningful in Uncertain Times
Brand relevant continues to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting their...