Translational Branding in Healthcare
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
Connecting Your Brand Promise to the Patient Experience
Growth isn’t a “nice to have,” it’s a “must have” for almost all healthcare brands. As a healthcare marketer, you are uniquely positioned to lead a growth strategy that connects your brand promise to the patient experience. Likewise, many healthcare organizations have...
Keeping Your Healthcare Marketing Content Fresh
Keeping your healthcare marketing content fresh on your website can be challenging, but is vital since content is the most important ranking factor in Google’s search algorithm. Stale content can lead to bored readers and duplicate content can lead to penalties from...
4 Strategies for Branded Medical Practices
Strategies for “Branded” Medical Practices When you hear the word “brand,” your first thought may be a logo or a tagline, especially if you are tied to a branded health system. However, branding your medical practice is much more than that, and more...