by Mike Chapman | Apr 14, 2026 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Strategy
In an increasingly competitive, consumer-driven environment, brand is one of the few levers that can unify strategy, experience, and performance. Yet too often, brand is treated as a downstream marketing exercise rather than a core strategic asset. The most effective...
by Mike Chapman | Mar 31, 2026 | Healthcare Branding, Healthcare Marketing, Strategy
It’s that time of year again. Spreadsheets are open, assumptions are being challenged, and every dollar is under scrutiny. For healthcare marketers, budget season isn’t just about how much you’ll spend – it’s about what kind of growth you’re building. Three questions...
by Mike Chapman | Jan 6, 2026 | Healthcare Branding, Medical Association Branding, Strategy
For many healthcare organizations, the recent environment required defensive leadership. Unpredictable government pressures, regulatory shifts, reimbursement uncertainty, and funding volatility forced executives to protect margins, preserve access, and manage risk....
by Mike Chapman | Dec 2, 2025 | Healthcare Branding, Medical Association Branding, Springboard News, Strategy
In healthcare, failing to plan is planning to fall behind – and that’s a cost no organization can afford. New regulations, labor shortages, stakeholder expectations, and financial pressures are pushing organizations to do more with less – or simply do more, period....
by Paul Szablowski | Oct 8, 2025 | Healthcare Branding, Strategy
Winning with Analytic-Driven Strategy In the early 2000s, baseball’s Oakland Athletics did something extraordinary. With one of the lowest payrolls in Major League Baseball, they built a playoff team by using advanced analytics and creative thinking to find hidden...
by Mike Chapman | May 14, 2025 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing, Medical Association Branding
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff. Here are some lessons your organization may...
