by Paul Szablowski | Jun 30, 2025 | Hospital Branding, Hospital Marketing, Medical Association Branding, Springboard News
In today’s healthcare landscape, many executives share a common concern: their teams may execute marketing tactics well but lack a deeper understanding of the business objectives that truly matter. Too often, marketing is viewed as a series of campaigns. Such as...
by Ellen Craven | Jun 10, 2025 | Springboard News, Strategy
People don’t stop being customers when they become patients. They expect ease. They expect to feel seen. They order dinner from HelloFresh. Try on glasses at home from Warby Parker. Get same-day delivery from Amazon Prime. And when it’s time for a mammogram or...
by Edward Rafalski, PhD, MPH, FACHE | Jun 2, 2025 | Springboard News, Strategy
What size healthcare system do you want to be and why? A few years ago, I was in a boardroom meeting with the senior executive team, board leadership, and a consultant. The topic of the moment was debating how large the system should become and why? At the time,...
