by Rob Rosenberg | May 30, 2019 | Springboard News
How to Pitch a Leadership Marketing Plan & Budget — Lessons from the Shark Tank You’ll not only need to pitch a leadership marketing plan and budget to the C-suite. Smart marketers will treat C-suite presentations as if they were walking into the...
by Mike Chapman | May 1, 2019 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing
Subsequently, one of the benefits of working closely with a Hospital C-suite on branding initiatives is developing a deep understanding of their goals, motivators and pain points. Here are some of the techniques (strategic and tactical) that we’ve employed on behalf...
