The Brand Cycle During This Health Crisis
There haven’t been too many positives during the current COVID health crisis, but one I’ve enjoyed following is the way in which brands have responded. Creative messaging, flexible production, and operational adjustments are just some of the way’s they have...
How to Fight Brand Fatigue as We Head Into Wave 2
Some headlines need little explanation. Unfortunately, this one, how to fight brand fatigue, requires no mention of “pandemic,” or “COVID,” or the new surge that was predicted and is presently occurring across the U.S. Nor, does it need to rehash how tired marketers...
Can Your Brand Ever Return to “Normal?”
We are almost six months into this pandemic, and many marketers are reading, writing, and answering loads of questions about the return to brand “normalcy”. Personally, I haven’t heard the same response given to that question in the many webinars, zoom...
8 Important Shifts That Can Keep Your Brand Relevant and Meaningful in Uncertain Times
Brand relevant continues to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting their...