by Mike Chapman | Apr 8, 2025 | Branding & Identity, Springboard News, Strategy
For some reason, investing has been top-of-mind for me this past week … In the context of healthcare, however, the question is – Where should we invest to make the most significant impact? There’s no shortage of priorities: expanding services/service lines, recruiting...
by Mike Chapman | Mar 4, 2025 | Springboard News, Strategy
Federal government policy changes can create significant challenges for healthcare organizations, forcing leaders to make critical decisions that impact funding, operations, patient care, and long-term strategy. Whether it’s sudden Medicare and Medicaid cuts,...
by Rob Rosenberg | Jan 24, 2025 | Branding & Identity, Springboard News, Strategy
Whether or not you’ve made significant changes that are key to your brand strategy in the new year, determining the state of your operational plan to deliver on the brand is a must annually. Hence, your brand makes a promise to all stakeholders. Whether they are...
by Rob Rosenberg | Oct 2, 2024 | Branding & Identity, Springboard News, Strategy
As your healthcare branding strategy takes hold, it no doubt reflects a wealth of research on key audiences including your consumer base, internal stakeholders and key community members. There are most likely robust persona developments, customer mapping and online...
by Rob Rosenberg | Jul 31, 2024 | Branding & Identity, Springboard News, Strategy
On the surface, it’s a beautiful sight to be seen. Slick, glistening, calm and strong. People see and marvel at it, employees are proud of its size and strength, competitors take notice of its presence. Below the surface, 90% of its infrastructure and mass lie in a...
by Mike Chapman | Dec 7, 2023 | Branding & Identity, Medical Association Branding, Springboard News, Strategy
The healthcare landscape is increasingly specialized, competitive, and confusing for both healthcare professionals and consumers. And providers are facing more challenges than ever when it comes to establishing and communicating their “brand.” The good news is –...
