Springboard Brand & Creative Strategy
Meet Our Marketing and Creative Team
With over 50 years combined in healthcare marketing, branding and communications, Springboard’s marketing and creative team bring extensive experience and insights to every client. While every organization has unique challenges, we have probably encountered similar situations and can help you navigate through them.
Your Springboard team will include leaders (below) as well as other staff members with similar experience in healthcare and other categories.
Read Rob's Bio Here
Developmental
Northwestern University Medill School of Journalism, Institute for Advanced Advertising Studies
University of Kentucky BA Communications
Inspirational
“My knack is helping organizations translate their vision into a brand statement that is then translated to a creative direction. I guess I’m a translator.”
Operational
As the inspirational leader of Springboard, Rob founded the agency in 2002 as a way to express his unique approach to healthcare marketing. In doing so, he created an entirely new kind of branding firm. It worked. He still has his first client and has gone on to add many more. He is our indefatigable CEO – Chief Enlightenment Officer.
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Rob is a frequent speaker at many branding and marketing conferences. He also contributes to numerous publications, including books, magazines, and trade journals. Hence, you might also come upon one of his poems from time to time.
Cultural
His favorite phrase is “What if?” followed closely by “Why not?” Speaking of culture, Rob loves to travel the world and also enjoys the many bike trails and hiking paths in Chicago. Find out more for yourself. Call him at 847.398.4920 or email him at rob@springboardbrand.com.
Read Mike's Bio Here
Developmental
Indiana University BS Marketing/Advertising
Inspirational
“I’m passionate about delivering the branding solution that goes beyond the marketing department. The solution that is appreciated within the C-suite and has an impact on the goals of the client’s organization.”
Operational
Mike is a guy who can keep twenty plates spinning at once; have a chainsaw thrown in for him to juggle and remain smiling throughout. Multiple campaigns. Multiple deadlines. Multiple problems. Multiple chances for him to succeed. He is the human fire extinguisher. In case of emergency, break glass. Find Mike.
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He is a frequent speaker and blogger on the national healthcare marketing circuit.
Cultural
Mike is grace under pressure, hence, if Grace were a guy with a wife and two kids. He arrived at Springboard when a former client (see he’s still friends with his former clients) suggested he and Rob Rosenberg would make a great team and hasn’t left. When he’s not with Rob, Mike enjoys spending time with his family, usually on a playground, in a hockey rink or napping on the couch while they’re somewhere nearby. However he thinks, but is not sure because he’s asleep. Dreaming up the next big solution for one of his clients.
Read Steve's Bio Here
Developmental
University of Kentucky – B.A. in Journalism/Advertising
Operational
Steve shepherds Springboard’s many creative communications projects, from print to broadcast. He also provides his unique insights along the way to designers and writers, helping to ensure creative is on target, on budget and up to the company’s high creative standards.
Prior to joining Springboard in 2015, Steve worked primarily as a copywriter in a career spanning nearly over 30 years, as well as his position as Communications Manager for Bridgestone Americas, where he was charged with supporting the marketing of over 2,200 stores.
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Finally, Steve enjoys the variety of challenges that come with each every project and seeks to produce award-winning winning work for every client, no matter the size of the assignment.
Read Martha's Bio Here
Developmental
Eastern Illinois University BS Marketing and Fashion Merchandising
Inspirational
Her talents are best demonstrated within running the office. I see being an administrative assistant as a crucial piece of the functioning of an entire office, hence it’s my job to make that happen. I am organized, enjoy making things flow more smoothly and have many years of experience doing this.
Operational
Martha offers a wide array of services throughout the office on a daily basis. Whether it is performing the business manager role, assisting the office with daily administrative support activities to, as well as, coordinating schedules and events to assisting with projects for the account team.
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Martha comes to Springboard with years of marketing experience. Visitors and Springboard team members alike look forward to her daily inspirational thoughts featured in our lobby.
Cultural
Martha worked in advertising for a decade before staying at home to raise her family. Needless to say, after a stint as a stay-at-home mom, she is capable of handling any situation that arises in the office. An avid runner, she can be seen bustling around Springboard when she’s not in a 5k.
Randy Rhinesmith
Design Lead