Springboard Brand & Creative Strategy

Meet Our Leadership Team

With over 50 years combined in healthcare marketing, branding and communications, Springboard’s senior leaders bring extensive experience and insights to every client.  While every organization has unique challenges, we have probably encountered similar situations and can help you navigate through them.

Your Springboard team will include leaders (below) as well as other staff members with similar experience in healthcare and other categories.

 

Rob Rosenberg

Rob Rosenberg

Agency Lead

Read Rob's Bio Here

Developmental
Northwestern University Medill School of Journalism, Institute for Advanced Advertising Studies

University of Kentucky BA Communications

Inspirational
“My knack is helping organizations translate their vision into a brand statement that is then translated to a creative direction. I guess I’m a translator.”

Operational
Rob is the inspirational leader of Springboard. He founded the agency in 2002 as a way to express his unique approach to healthcare marketing. In doing so, he created an entirely new kind of branding firm. It worked. He still has his first client and has gone on to add many more. He is our indefatigable CEO – Chief Enlightenment Officer.

Promotional
Rob is a frequent speaker at many branding and marketing conferences. He also has contributed to numerous publications, including books, magazines, and trade journals. You might also come upon one of his poems from time to time.

Cultural
Rob’s favorite phrase is “What if?” followed closely by “Why not?” Speaking of culture, Rob loves to travel the world and also enjoys the many bike trails and hiking paths in Chicago. Find out more for yourself. Call him at 847.398.4920 or email him at rob@springboardbrand.com.

Mike Chapman

Mike Chapman

Account Lead

Read Mike's Bio Here

Developmental
Indiana University BS Marketing/Advertising

Inspirational
“I’m passionate about delivering the branding solution that goes beyond the marketing department. The solution that is appreciated within the C-suite and has an impact on the goals of the client’s organization.”

Operational
Mike is a guy who can keep twenty plates spinning at once; have a chainsaw thrown in for him to juggle and remain smiling throughout. Multiple campaigns. Multiple deadlines. Multiple problems. Multiple chances for him to succeed. He is the human fire extinguisher. In case of emergency, break glass. Find Mike.

Promotional
Mike is a frequent speaker and blogger on the national healthcare marketing circuit.

Cultural
Mike is grace under pressure. If Grace were a guy with a wife and two kids. He arrived at Springboard when a former client (see he’s still friends with his former clients) suggested he and Rob Rosenberg would make a great team and hasn’t left since. Rob still concurs. When he’s not with Rob, Mike enjoys spending time with his family, usually on a playground, in a hockey rink or napping on the couch while they’re somewhere nearby. He thinks. He’s not sure because he’s asleep. Dreaming up the next big solution for one of his clients.

Natalie Wong

Natalie Wong

Digital Lead

Read Natalie's Bio Here

Developmental
DePaul University, BS Marketing with a double major in Public Relations and Advertising

DePaul University, MS Marketing Analysis

Inspirational
“I am passionate about turning a client’s vision into reality.”

Operational
Natalie has extensive experience in customer service, project management and marketing, and demonstrates outstanding abilities in writing and graphic design.  Her attention to detail and conscientious efforts prove to be great assets for the team.  Natalie’s attitude is always positive and her willingness to do what it takes to get things done ensures we meet and exceed client expectations.

Promotional
Natalie is excited to be a team player and working collaboratively to achieve client goals.

Cultural
Natalie has a passion for creativity, which is showcased through everything she does, including hobbies designing art projects.  You might also find her at a nearby ice rink since she is a former competitive figure skater.

Steve Solether

Steve Solether

Creative Services Lead

Read Steve's Bio Here

Developmental

University of Kentucky – B.A. in Journalism/Advertising

Operational
Steve shepherds Springboard’s many creative communications projects, from print to broadcast. He also provides his unique insights along the way to designers and writers, helping to ensure creative is on target, on budget and up to the company’s high creative standards.

Prior to joining Springboard in 2015, Steve worked primarily as a copywriter in a career spanning nearly over 30 years, including his position as Communications Manager for Bridgestone Americas, where he was charged with supporting the marketing of over 2,200 stores.

Promotional
Steve enjoys the variety of challenges that come with each every project and seeks to produce award-winning winning work for every client, no matter the size of the assignment.

Randy Rhinesmith

Randy Rhinesmith

Design Lead

Read Randy's Bio Here
Martha McShea-Davis

Martha McShea-Davis

Office Lead

Read Martha's Bio Here

Developmental
Eastern Illinois University BS Marketing and Fashion Merchandising

Inspirational
“I am best at assisting within the office. When anyone needs extra help, I am willing to offer my assistance wherever needed.”

Operational
Martha offers a wide array of service throughout the office on a daily basis. Whether it is assisting the office with daily administrative support activities to coordinating schedules and events to assisting with projects from the account team. She is always there to help.

Promotional
Martha comes to Springboard with years of marketing experience. Visitors and Springboard team members alike look forward to her daily inspirational thoughts featured in our lobby.

Cultural
Martha worked in advertising for a decade before staying at home to raise her family. Needless to say, after a stint as a stay-at-home mom, she is capable of handling any situation that arises in the office. An avid runner, she can be seen bustling around Springboard when she’s not in a 5k.

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