Catch us in 2023!
Springboard is excited to announce that we will be speaking and exhibiting
at the following conferences:
2023 Hospital Marketing National Conference
in Boston, MA on April 19, 2023
Mike Chapman’s topic is “The Importance of Cultural Integration in
Branding and Messaging”
Hospitals and health systems realized exceptional gains in recognition and appreciation as a result of their work during COVID and other critical situations. Community members relied on their local healthcare resources for intelligence, insights and appropriate courses of action. Consumers responded positively because their local providers were communicating in timely, relevant ways that were both meaningful and real. As hospitals develop marketing strategies, these lessons should be applied and integrated throughout all communications in both brand and service line messaging.
This session will explore the significance of being tuned-in to cultural relevance and consumer interests when determining brand strategy. The model of “Heartbeat” branding versus “Chest beat” messaging will be discussed as a way to integrate these important social determinants into your marketing thinking.
2022 ISHMPR Fall Conference
Come hear Mike Chapman speak at the 2022 ISHMPR Fall Conference!
“Translational Branding — A New Way to Think About Extending Brand Messages”
Friday, October 14, 2022 – 8:30 am
2022 Hospital Marketing National Conference
in Boston, MA
Mike Chapman’s topic is “Applying a national brand strategy to
improve your member’s local brand”
Members of the Society for Vascular Surgery identified “branding” as their #1 strategic initiative.
This case study takes attendees through the lessons learned from successfully rebranding vascular surgeons, including:
1. Identifying the internal and external resources required
2. Prioritizing research methodologies and audiences
3. Developing a brand that differentiates and elevates members
4. Putting customizable branding tools into member’s hands
5. Fueling member adoption and usage
This presentation will provide the steps, methodologies, tactics, and communications needed to successfully gain member engagement around a rebrand or other organization-wide initiatives.
SHSMD Connections 2019 Conference
Are you attending the Society for Healthcare Strategy & Marketing Development Conference at the
Music City Center, Nashville, TN on September 8th – 11th?
Imagine The Future with Springboard – Join Springboard at the 2019 SHSMD Connections Conference as we change health care strategy. If there’s a branding or marketing need that is keeping you up at night, we’d like to invite your for a cup of coffee to pick our brains and see how we think. Rob can be contacted at rob@springboardbrand.com. He is looking forward to seeing you at the conference.
Here at Springboard, we believe in making hearts beat with excitement, passion and hope. What better way to do it than exploring Nashville while you are attending the 2019 SHSMD Connections Conference at the Music City Center. Click here for a few ideas to help you see Nashville at its finest.
2019 SMASH Summit
Are you attending the Senior Care Marketing Summit (SMASH) on September 23rd – 25th in Las Vegas, NV?
Imagine The Future with Springboard – Join Rob Rosenberg at the 2019 SMASH Summit as he speaks on the topic “Differentiation and Definition through Brand Strategy – Your Brand Check-up.” If there’s a branding or marketing need that is keeping you up at night, we’d like to invite your for a cup of coffee to pick our brains and see how we think. Rob can be contacted at rob@springboardbrand.com. He is looking forward to seeing you at the conference.
Differentiation and Definition through Brand Strategy – Brand Check Up
Tuesday, September 24, 2019 – 3:30 pm – 4:30 pm
2019 ISHMPR Fall Conference
Come hear Mike Chapman speak at the 2019 ISHMPR Fall Conference!
“Win the C-suite: Marketing as the Investment Required to Achieve Growth Goals”
Friday, October 18, 2019 – 12:30 pm
2019 Strategic Marketing for Health Care in Chicago, IL
Find out how to uncover & deliver content that will engage, influence, and educate your audiences and
add value to your organization.
Learn the “Best of” Case Studies, Marketing Practices, Team-Building Tips plus more.
Learn from today’s thought-leaders.
- Workshops: Creating high performance teams, Tactics for building consumer loyalty, and Critical SEO strategies.
- Sessions: PR & Social content to boost your brand, Putting customers at the center of your brand proposition, Creating effective digital content, Social media and storytelling, Driving employee engagement and many more!
- Leading industry experts and award-winning marketers
- Regular today and take advantage of savings
As a friend of Springboard, register by Friday, June 14th to receive $300 off your registration!
Click here to register and learn more.
July 30 – August 1, 2019 | Chicago
Pre-Conference Workshop Day: Tuesday, July 30
Main Two Day Conference: Wednesday, July 31 – Thursday, August 1
Springboard President Rob Rosenberg to speak at the
2019 HMN Southeast Conference in Atlanta, GA
Attending the Hospital Marketing National Southeast Conference at The Crowne Plaza in Atlanta, GA? Please join Rob Rosenberg, President and Brand Strategy Director of Springboard Brand & Creative Strategy as he speaks on the topic of “Marketing Leaders need to learn a new language – C Suite Speak”.
Marketing Leaders need to Learn a New Language – C Suite Speak
June 5, 2019 – 9:15 am – 9:45 am
Springboard President Rob Rosenberg to speak at the
2019 HMN Midwest Conference in Chicago, IL
Attending the Hospital Marketing National Midwest Conference at the Delta by Marriott Hotel in Chicago, IL? Please join Rob Rosenberg, President and Brand Strategy Director of Springboard Brand & Creative Strategy as he speaks on the topic of “Marketing Leaders need to learn a new language – C Suite Speak”.
Marketing Leaders need to Learn a New Language – C Suite Speak
June 12, 2019 – 9:15 am – 9:45 am
Rob Rosenberg, Springboard President, to speak at the
2019 Texas Organization of Rural & Community Hospitals
Annual Conference
Attending the Texas Organization of Rural & Community Hospitals (TORCH) Annual Conference at the Hyatt Regency Dallas, in Dallas, TX? Please join Rob Rosenberg, President and Brand Strategy Director of Springboard Brand & Creative Strategy as he speaks on the topic of “Social Media Matters.” Come find out how social media will play a larger role in healthcare. How will patients, providers and the healthcare industry adapt? And, how will your role change in telling your organization’s story?
Social Media Matters
Thursday, April 11, 2019 – 11:00 am