Catch us in 2025!

Springboard Strategy | Brand is excited to announce that

we will be speaking and exhibiting

at the following conferences:

2024

Indiana Healthcare Strategic Communications Summit Conference

in Indianapolis, IN on November 7 – 8, 2024

Mike Chapman’s topic is:

“Rebranding to Provide Clarity and Alignment”

Community Healthcare System made the strategic decision to rebrand as Powers Health to accomplish the following:

  • Stem confusion with other systems with “Community” in their name.
  • Align with the strategic plan centered on providing integrated care delivery.
  • Instill an internal culture of collaboration and working together as one:
    • Rallying under a new and meaningful name.
    • Removing hospital brand silos that persisted for decades.
  • Honor the founder of the health system, Don Powers.

This case study will lead participants through the lessons learned from the VP of Marketing and Corporate Communications at Powers Health and their agency lead at Springboard Strategy | Brand as they navigated through this 18-month rebranding process.

 

 

Follow our blog and learn from the lessons of others in the areas of social media, brand-building, advertising, integrated marketing, and strategic thinking.
HOSPITAL BRANDING BLOG