by Cori Albrecht | Feb 5, 2026 | Advertising & Integrated Marketing, Healthcare Marketing, Hospital Marketing, Strategy
The buyer’s journey used to be something marketers could map. Awareness led to consideration; search led to a website, and conversion followed a relatively predictable path. That journey no longer exists. Today, prospects move fluidly between AI-generated summaries,...
by Rob Rosenberg | Mar 23, 2021 | Advertising & Integrated Marketing, Branding & Identity, Springboard News
What a year it’s been! The devastation associated with the pandemic has touched all of us and I hope this finds you in a healthier and more positive space. Thankfully, vaccinations are rapidly dispersing, and the world appears to be on its way back (save for the good...
by Rob Rosenberg | Feb 22, 2019 | Advertising & Integrated Marketing, Healthcare Branding, Healthcare Marketing
Healthcare is not simple. For consumers, it’s difficult to navigate the waters of patient care, referrals, and insurance costs/reimbursements. For physicians, balancing patient care with enterprise-wide business and growth goals is challenging. And for...
by admin | Jun 27, 2018 | Advertising & Integrated Marketing, Social Media
You know the importance of having a social media presence. Staying relevant and continuing to show how your organization interacts in its community plays a large role in this digital era. Social media marketing for healthcare and hospital brands is at an all-time...
by Rob Rosenberg | Jun 27, 2018 | Advertising & Integrated Marketing, Branding & Identity, Social Media, Springboard News
At last, the blue box has never been hotter. Sales and stock prices are at record highs and Tiffany appears to be soaring; even with some of the highest price points in the retail jewelry sector. The reason for this performance is that Tiffany is brand thinking...
