by Rob Rosenberg | Mar 24, 2025 | Branding & Identity, Springboard News
By a mere three letters, there’s a world of difference between the words “brand” and “branding” in healthcare. Too often, they are work interchangeably and interpret in many different ways. Common terms associated with both words include...
by Rob Rosenberg | Mar 7, 2025 | Branding & Identity, Springboard News
George Carlin will always be remembered as an original with many great comedic acts, but his “seven deadly words” bit (what you can’t say on network television, back then…) is a classic. Under this theme, branding expert Paul Szablowski (former...
by Mike Chapman | Mar 4, 2025 | Springboard News, Strategy
Federal government policy changes can create significant challenges for healthcare organizations, forcing leaders to make critical decisions that impact funding, operations, patient care, and long-term strategy. Whether it’s sudden Medicare and Medicaid cuts,...
