by Rob Rosenberg | May 24, 2023 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Springboard News
Five Important Reasons Why Health Systems are Important to the Community At a recent conference, I heard much chatter about whether it really matters if health systems has a reason to brand. And, if it does, what are some new messages and promises it can state...
by Rob Rosenberg | Mar 7, 2023 | Branding & Identity, Healthcare Branding, Hospital Branding, Springboard News
Artificial intelligence (AI) is already having a significant impact on branding, and this trend is only set to continue as the technology advances. Here are some of the ways that AI expects to impact branding, with added emphasis on the healthcare industry:...
by Mike Chapman | Mar 29, 2022 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Springboard News
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
by Rob Rosenberg | Jan 12, 2022 | Branding & Identity, Hospital Branding, Springboard News
If your hospital website is like most, it has realized significant increases in traffic over the last couple of months. And, chances are, your telemarketing programs – both inbound and outbound – have pushed the boundaries of overtime and exhaustion. Of...
by admin | Jul 22, 2019 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing
Keeping your healthcare marketing content fresh on your website can be challenging, but is vital since content is the most important ranking factor in Google’s search algorithm. Stale content can lead to bored readers and duplicate content can lead to penalties from...
by Mike Chapman | May 1, 2019 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing
Subsequently, one of the benefits of working closely with a Hospital C-suite on branding initiatives is developing a deep understanding of their goals, motivators and pain points. Here are some of the techniques (strategic and tactical) that we’ve employed on behalf...
