Want to Add Value to Your Medical Society Members . . . Brand Them!
Medical societies and associations exist to add value to their members through education, networking and providing other resources to support personal and professional growth. Hence, this is why professionals join and pay their annual membership fees. Nevertheless, as...
7 Tips (and 15 Tactics) to Grow your Healthcare Brand by Connecting Your Brand Promise to the Patient Experience
Growth isn’t a “nice to have,” it’s a “must have” for almost all healthcare brands. As a healthcare marketer, you are uniquely positioned to lead a growth strategy that connects your brand promise to the patient experience. Likewise, many healthcare organizations have...
6 Tips for Marketing Your Products and Services to the Hospital C-Suite
Subsequently, one of the benefits of working closely with a Hospital C-suite on branding initiatives is developing a deep understanding of their goals, motivators and pain points. Here are some of the techniques (strategic and tactical) that we’ve employed on behalf...