by Mike Chapman | Nov 11, 2025 | Medical Association Branding, Strategy
For many medical societies, branding, marketing, and membership still sit on the wrong side of the ledger. It’s viewed as an expense – something to trim when margins tighten. Yet, medical associations that treat marketing and membership (inclusive of branding) as a...
by Mike Chapman | Nov 11, 2025 | Hospital Branding, Hospital Marketing, Strategy
For many healthcare organizations, marketing still sits on the wrong side of the ledger. It’s viewed as an expense – something to trim when margins tighten. Yet, hospitals and health systems that treat marketing as a strategic investment consistently outperform their...
by Mike Chapman | Oct 21, 2025 | Springboard News, Strategy
In today’s healthcare landscape, whether in a health system, clinical practice, or medical society, the functions of strategy and marketing have never been more interdependent. Each holds a different set of tools, but both are responsible for advancing one goal:...
by Mike Chapman | Oct 1, 2025 | Medical Association Branding, Strategy
Winning with Data-Driven Strategy In the early 2000s, baseball’s Oakland Athletics did something extraordinary. With one of the lowest payrolls in Major League Baseball, they built a playoff team by using advanced analytics to find hidden value in players that others...
by Mike Chapman | Sep 18, 2025 | Medical Association Branding, Strategy
For decades, medical societies built their business models on reliable revenue streams: membership dues, income from annual meetings, educational programs, and journals. These revenue sources not only supported the organization’s operations but also funded advocacy,...
