The process of branding is our strategy.
There’s a big difference between developing an ad campaign and launching a new brand strategy. While the promotion of your brand is a key element, the strategy has to engage internal stakeholders (first) and the culture of the organization. In addition, there are operational considerations which will help support and enhance your brand story.
Brand stories are unique to every organization and require serious digging to uncover their character. At Springboard, we work relentlessly with our clients to identify their brand essence and communicate it in a way that educates, entertains, and engages. We believe branding is a 5-staged strategy that doesn’t just focus on promotions.
Here’s our 5-staged approach: