Healthcare Brand Strategy

The process of branding is our strategy.

There’s a big difference between developing an ad campaign and launching a new healthcare brand strategy.  If promotion of your brand is the key deliverable, it all must start with brand strategy and positioning.

Process

Springboard’s developmental process will help you identify your brand’s frame of reference – guess what, it’s not health system or medical society – it’s what makes your brand unique among all the others in your category. We go on to help you define your brand’s point of difference – that single, most meaningful claim that only your brand can make to your audiences. Add the key benefit to these audiences, and together, we’ve developed your brand positioning statement.

Our branding process continues as we engage and inspire internal stakeholders (first) and then the organization’s culture.  In addition, there may be operational considerations that will help support and enhance your brand story.

Story

Brand stories are unique to every organization and require serious digging to uncover their character. At Springboard, we work relentlessly with our clients to identify their brand essence and communicate it in a way that educates, entertains, and engages. We believe branding is a 5-staged strategy that doesn’t just focus on promotions.