Heartbeat Brands touch your customers’ hopes and dreams.
Find out how your brand can have a heart beat and beat to a different drummer. Get in rhythm with the passions and interests of customers and internal audiences alike.
Is Your Brand a Heartbeat or a Chest Beat?
A few years ago, we conducted a proprietary consumer study to determine why consumers prefer certain brands. We learned that “favorite” brands deliver each and every time on quality and dependability – and that’s where most organizations focus their messaging. Over and over and over again.
But here’s the thing: these attributes are expected from proven brands and do not differentiate in the minds of consumers, nor touch their hearts. So we dug deeper to determine what does and learned that brands need to inspire and excite, engage and comfort. These are heart beat brands and Springboard helps bring them to life.
We’d love to show you how to give your brand a stronger heart beat.