by Mike Chapman | Mar 12, 2026 | Healthcare Marketing, Hospital Marketing
Health system marketing and communications teams are busier than ever. Service lines need campaigns. Physician groups want visibility. Regional hospitals need local outreach. Recruitment teams need support. Access initiatives require promotion. Digital channels demand...
by Cori Albrecht | Feb 5, 2026 | Advertising & Integrated Marketing, Healthcare Marketing, Hospital Marketing, Strategy
The buyer’s journey used to be something marketers could map. Awareness led to consideration; search led to a website, and conversion followed a relatively predictable path. That journey no longer exists. Today, prospects move fluidly between AI-generated summaries,...
by Mike Chapman | Nov 11, 2025 | Hospital Branding, Hospital Marketing, Strategy
For many healthcare organizations, marketing still sits on the wrong side of the ledger. It’s viewed as an expense – something to trim when margins tighten. Yet, hospitals and health systems that treat marketing as a strategic investment consistently outperform their...
by Mike Chapman | Sep 17, 2025 | Healthcare Marketing, Hospital Marketing, Strategy
Just as a physician uses an EKG to quickly assess heart health, healthcare strategy and marketing leaders can use Springboard’s Brand EKG to get an immediate read on their brand health. The Brand EKG is more than a marketing metric. Hence, It’s a strategic tool that...
by Paul Szablowski | Jun 30, 2025 | Hospital Branding, Hospital Marketing, Medical Association Branding, Springboard News
In today’s healthcare landscape, many executives share a common concern: their teams may execute marketing tactics well but lack a deeper understanding of the business objectives that truly matter. Too often, marketing is viewed as a series of campaigns. Such as...
by Mike Chapman | May 14, 2025 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing, Medical Association Branding
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff. Here are some lessons your organization may...
