by Rob Rosenberg | Apr 29, 2025 | Springboard News, Strategy
The world’s climate is temperamental, to say the least. Uncertainty reigns in most countries as new orders, tariffs, and other initiatives are taking place. Regardless of industry and location, your organization is impacted by this turbulence. Now, more than...
by Rob Rosenberg | Apr 4, 2025 | Branding & Identity, Springboard News
You have a new name, an exciting new brand platform, and a breakthrough idea for an ad campaign. You’re ready to support your healthcare brand launch! Then budgeting reality hits and now you feel like a NASA astronaut stuck on the launch pad, grounded by a...
by Rob Rosenberg | Mar 24, 2025 | Branding & Identity, Springboard News
By a mere three letters, there’s a world of difference between the words “brand” and “branding” in healthcare. Too often, they are work interchangeably and interpret in many different ways. Common terms associated with both words include...
by Rob Rosenberg | Mar 7, 2025 | Branding & Identity, Springboard News
George Carlin will always be remembered as an original with many great comedic acts, but his “seven deadly words” bit (what you can’t say on network television, back then…) is a classic. Under this theme, branding expert Paul Szablowski (former...
by Rob Rosenberg | Feb 27, 2025 | Branding & Identity, Springboard News
Twenty years ago, when some companies were “printing money,” corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits, write-off more expenses, and – in fairness to those who did – do...
