Beebe Healthcare

System-wide Brand Strategy and Identity Updates

The Challenge

To create a new name and identity for the Beebe Healthcare organization as it expanded to outpatient and other services besides the hospital.

Objective

To use the brand strategy and identity as a promise to consumers that they can achieve their goals through living and experiencing a healthy lifestyle.

Print Ad

Our rebrand work with Beebe also included top-line creative concepts for both internal and consumer campaigns. This concept aligned with the brand positioning and promise work that was also part of this initiative, one that fulfills the promise that each person can be the best they can be with the help of Beebe Healthcare – the result: Be.

Logo Unveiling

New Logo

This logo used the “B” in Beebe as a promise to consumers that they can achieve their goals by living a healthy lifestyle. As part of the brand strategy, the word “Be” was also referenced throughout the campaign in various applications, again enforcing this promise.