Beebe Healthcare
System-wide Brand Strategy and Identity Updates
The Challenge
To create a new name and identity for the Beebe organization as it expanded to outpatient and other services besides the hospital.
Objective
To use the brand strategy and identity as a promise to consumers that they can achieve their goals through living and experiencing a healthy lifestyle.
Old Logo
New Logo
Print Ad
Our rebrand work with Beebe also included top-line creative concepts for both internal and consumer campaigns. This concept aligned with the brand positioning and promise work that was also part of this initiative, one that fulfills the promise that each person can be the best they can be with the help of Beebe Healthcare – the result: Be.
Concept Boards
New Logo Unveiling