Illinois Health and Hospital Association
A New Future Needed a New Symbol
The Challenge
Images are powerful. So when two premier healthcare associations came together, Illinois Health and Hospital Association (IHA) called on Springboard to help them bring to life the strength and unity that they needed to be represented in a visually bold way. As the premier leadership event for Illinois’ hospital community, the Summit is designed for C-suite leaders, clinical and administrative leaders throughout hospitals and health systems, and emerging leaders.
Objective
- Produce a new brand identity and positioning
- Create awareness
- Develop collateral to engage potential members
New Logo
The design of IHA’s new logo is contemporary, confident and simple. With the “A” leading the way, the new logo speaks to the power of their Association and shows that IHA is at the forefront of healthcare transformation. The “A” overlaps the “H” because good health is behind everything they do. It also visually displays that they have their members covered.
Brochure
Developed a 12-page brochure to provide an overview of the Leadership Summit.
