by admin | Jul 31, 2024 | Springboard News
The evolution of media has been advancing rapidly for decades. There has been discussions and debates over how communication methods and strategies should change alongside this evolution. Social media has expanded greatly and taken over Gen-Z, making this generation...
by admin | Jan 27, 2020 | Branding & Identity, Medical Association Branding, Springboard News
By the year 2025, millennials will constitute more than 75% of the global workforce. New doctors, too, are joining the healthcare world from this generation – one that has different perspectives and expectations about the workplace. Whether you are recruiting...
by admin | Jul 22, 2019 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing
Keeping your healthcare marketing content fresh on your website can be challenging, but is vital since content is the most important ranking factor in Google’s search algorithm. Stale content can lead to bored readers and duplicate content can lead to penalties from...
by admin | Jun 24, 2019 | Branding & Identity, Healthcare Branding, Springboard News
Strategies for “Branded” Medical Practices When you hear the word “brand,” your first thought may be a logo or a tagline, especially if you are tied to a branded health system. However, branding your medical practice is much more than that, and more...
by admin | Oct 17, 2018 | Branding & Identity, Social Media, Springboard News
Today, there are over 3 billion worldwide social media users. And almost 9 out of 10 companies in the United States are using social media for their marketing. Social media is no longer a place for friends and family to stay in touch or to connect with others. It’s...
