Owensboro Health
Brand Architecture Strategy
Goals for Owensboro Health
- Generate consistent brand recognition
- Help audiences understand the depth and breadth of the system
- Obtain cost efficiency and exposure of promoting a single brand
- Develop brand standards to keep communications consistent
- Finally, foster greater teamwork and reduce leakage
Move Away from a Logo for All . . .
. . . to All for One logo
Graphic Standards
A guide to applying the new Owensboro Health identity in a clear and consistent manner
Signage System
The master brand translated to external signage to “dot the landscape” with the Owensboro Health brand
Exterior Signage
An example of one of the exterior signs for the master brand