Owensboro Health

Brand Architecture Strategy

Goals for Owensboro Health

  • Generate consistent brand recognition
  • Help audiences understand the depth and breadth of the system
  • Obtain cost efficiency and exposure of promoting a single brand
  • Develop brand standards to keep communications consistent
  • Finally, foster greater teamwork and reduce leakage

Move Away from a Logo for All . . .

. . . to All for One logo

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