Hospital Brand Position and Identity Update
Thomas Jefferson University, Jefferson University Hospitals, and other organizational entities created a combined entity to more effectively position the total enterprise for the future. However, when combining, a new brand position and identity we were required to unite the entities. Springboard was engaged to determine the most effective positioning and identity strategy for this new brand.
Create an updated and modified logo based on the new brand position, which maintains the Jefferson “bust” in a contemporary manner.