RestorixHealth came to Springboard with two branding challenges. First, was to integrate the recently acquired Amputation Prevention Centers of America brand. This caused a decision to either support it as a separate brand or fold it into RestorixHealth. Secondly, was to align the identities of each to make them “part of the same family.” Finally, this initiative rapidly expanded into an opportunity to better position RestorixHealth in the marketplace. Hence, this allowed us to design and tell the story of this larger, more capable, brand that has Amputation Prevention Center inside.