by admin | Jul 31, 2024 | Springboard News
The evolution of media has been advancing rapidly for decades. There has been discussions and debates over how communication methods and strategies should change alongside this evolution. Social media has expanded greatly and taken over Gen-Z, making this generation...
by Mike Chapman | Jan 23, 2024 | Branding & Identity, Healthcare Branding, Springboard News
Brand advertising can have a significant impact on employee retention and recruitment by shaping the perception of a company’s brand among both current and potential employees. Here are some ways that branding can impact staffing shortages and influence employee...
by Mike Chapman | Dec 7, 2023 | Branding & Identity, Medical Association Branding, Springboard News, Strategy
The healthcare landscape is increasingly specialized, competitive, and confusing for both healthcare professionals and consumers. And providers are facing more challenges than ever when it comes to establishing and communicating their “brand.” The good news is –...
by Rob Rosenberg | May 24, 2023 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Springboard News
Five Important Reasons Why Health Systems are Important to the Community At a recent conference, I heard much chatter about whether it really matters if health systems has a reason to brand. And, if it does, what are some new messages and promises it can state...
by Rob Rosenberg | May 3, 2023 | Branding & Identity, Healthcare Marketing, Medical Association Branding, Springboard News
Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue...
