Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue behind annual meetings and conferences. Member marketing plays a crucial role in achieving this goal.
This is especially important today as more medical professionals are becoming employees of large, integrated health systems. These sizable organizations are providing many of the same advantages to health professionals as an “employee benefit” without membership fees.
Here are six important reasons why member marketing is key for medical associations:
Member marketing helps to increase the visibility of the medical association among potential members. By effectively marketing the benefits of membership, medical associations can attract more healthcare professionals to join.
Member marketing is not just about attracting new members but also retaining existing ones. By promoting the benefits of membership, medical associations can encourage members to renew their membership and remain active in the association.
Medical associations provide excellent networking opportunities for healthcare professionals. By marketing these opportunities, medical associations can attract members who are looking to expand their professional network.
Medical associations often offer continuing education courses and other professional development opportunities. By marketing these opportunities, medical associations can attract members who are looking to enhance their knowledge and skills.
Medical associations often advocate for policies and practices that benefit their members and the healthcare industry as a whole. By effectively marketing their advocacy efforts, medical associations can attract members who are passionate about advancing the healthcare industry.
Member marketing also helps to raise the profile of the medical association and build its brand. By promoting the benefits of membership and the association’s mission, medical associations can establish themselves as a thought leader in the healthcare industry.
In conclusion, member marketing is crucial for the success of medical associations. By effectively marketing the benefits of membership, medical associations can attract and retain members, provide networking opportunities, continuing education, advocacy and raise their brand awareness.