by admin | Jul 22, 2019 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing
Keeping your healthcare marketing content fresh on your website can be challenging, but is vital since content is the most important ranking factor in Google’s search algorithm. Stale content can lead to bored readers and duplicate content can lead to penalties from...
by admin | Jun 24, 2019 | Branding & Identity, Healthcare Branding, Springboard News
Strategies for “Branded” Medical Practices When you hear the word “brand,” your first thought may be a logo or a tagline, especially if you are tied to a branded health system. However, branding your medical practice is much more than that, and more...
by Rob Rosenberg | May 30, 2019 | Springboard News
How to Pitch a Leadership Marketing Plan & Budget — Lessons from the Shark Tank You’ll not only need to pitch a leadership marketing plan and budget to the C-suite. Smart marketers will treat C-suite presentations as if they were walking into the...
by Mike Chapman | May 1, 2019 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing
Subsequently, one of the benefits of working closely with a Hospital C-suite on branding initiatives is developing a deep understanding of their goals, motivators and pain points. Here are some of the techniques (strategic and tactical) that we’ve employed on behalf...
by Rob Rosenberg | Apr 16, 2019 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Springboard News
During an annual exam, your physician can get a good sense of your heart health with an EKG. As healthcare brand marketers, a Brand EKG can also give you a quick read of your brand’s health. For example, this model helped hospitals, namely C-Suite representatives,...
