Keeping your healthcare marketing content fresh on your website can be challenging, but is vital since content is the most important ranking factor in Google’s search algorithm.

Stale content can lead to bored readers and duplicate content can lead to penalties from Google.  Don’t let content on your website become dull and repetitive by following these tips below to keeping your healthcare marketing content fresh.

1. Research Hot Topics and Keywords

Use Google Keyword Planner and Answer the Public to see what people are searching for on the web that’s related to your business and services.  These are the most searched keywords, phrases and questions – if you don’t have content on these topics, you are missing a huge opportunity to reach these people.

As you can see from the chart below, about 50% of blog traffic is found through search results.  It is crucial to write blogs on relevant topics that people are most interested in.

Healthcare Marketing ContentSource: Neil Patel

2. Take Advantage of Holidays and Healthcare Awareness Months

Every month, there is either a holiday or healthcare topic to spread awareness and show support.  Take advantage of writing blogs that are relevant and timely to your services.

Content can include education on the monthly healthcare awareness topics and tips on how to stay healthy during the holidays.

3. Investigate Your Competition

Take a look at your competitors’ websites and blogs to generate new ideas and topics.  It is not recommended to copy their content, but it is helpful to get ideas that you can publish at a later date.

This will help you compete with like-businesses and stay relevant in the market.

4. Mix Different Types of Content Together

While written content is a strong ranking factor for Google, pair it with short video snippets, infographics, podcasts, and more.  Instead of just reading content, these mixed media types are helpful to keep visitors engaged and interested in your blog posts.

Also, it’s always a bonus to post videos on YouTube since Google owns this video social media platform.

5. Rewrite and Update Existing Pages

There is always room for improvement.  When you can’t think of a new topic to write about, take a look at your old blogs to see how you can make them better.  Your old content may include outdated statistics or research that is no longer relevant.  Take the time to rewrite these pages – Google will see these changes as fresh content.


If you’re ever stuck on what to write for your healthcare marketing content, consider these 5 tips to keep your content fresh and relevant.  For more information, please contact Springboard Brand & Creative Strategy.

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