by admin | May 7, 2015
Jefferson Hospital Brand Position & Identity Update The Challenge Thomas Jefferson University, Jefferson University Hospitals, and other organizational entities created a combined entity to more effectively position the total enterprise for the future....
by admin | Apr 9, 2015
Beebe Healthcare System-wide Brand Strategy and Identity Updates The Challenge To create a new name and identity for the Beebe organization as it expanded to outpatient and other services besides the hospital. Objective To use the brand strategy and identity...
by admin | Apr 7, 2015
Adventist Health Partners “Keeping You Well, By Keeping You Connected” Physician Partner Brand Awareness Campaign The Challenge Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist...
by admin | Mar 20, 2015
Owensboro Health Brand Architecture Strategy Goals for Owensboro Health Generate consistent brand recognition Help audiences understand the depth and breadth of the system Obtain cost efficiency and exposure of promoting a single brand Develop brand standards to keep...
by admin | Mar 11, 2015
Chandler Regional Medical Center Hospital Foundation & Fundraising Marketing Chandler Regional Medical Center (CRMC) and part of Dignity Health, has asked Springboard to create a thematic idea to support a capital campaign to fund the construction of a new...
