Springboard Webinar Series
“The 5 E’s of Branding”
Springboard webinar series is offering just the solution. Today’s healthcare marketers have to be more “on their game” than ever before. Healthcare consumers are savvier, have high expectations and don’t want the “same old, same old” from hospital advertising. During this webinar, Rob Rosenberg, President of Springboard Brand & Creative Strategy, discusses the new rules of engagement. He will discuss hospital branding based on findings from a national consumer study as well as explorations of key consumer trends and forces.
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