Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
4 Strategies for Branded Medical Practices
Strategies for "Branded" Medical Practices When you hear the word “brand,” your first thought may be a logo or a tagline, especially if you are tied to a branded health system. However, branding your medical practice is much more than that, and more complicated. Your...
Leadership Marketing Plan – Pitching to the C-Suite
How to Pitch a Leadership Marketing Plan & Budget -- Lessons from the Shark Tank You'll not only need to pitch a leadership marketing plan and budget to the C-suite. Smart marketers will treat C-suite presentations as if they were walking into the "Shark Tank". ...
6 Tips for Marketing to the Hospital C-Suite
Subsequently, one of the benefits of working closely with a Hospital C-suite on branding initiatives is developing a deep understanding of their goals, motivators and pain points. Here are some of the techniques (strategic and tactical) that we’ve employed on behalf...
What’s your Healthcare Brand Digital EKG?
During an annual exam, your physician can get a good sense of your heart health with an EKG. As healthcare brand marketers, a Brand EKG can also give you a quick read of your brand’s health. For example, this model helped hospitals, namely C-Suite representatives,...
In Healthcare Brand Marketing, Simple is Better
Healthcare is not simple. For consumers, it’s difficult to navigate the waters of patient care, referrals, and insurance costs/reimbursements. For physicians, balancing patient care with enterprise-wide business and growth goals is challenging. And for...
8 Bad Habits to Avoid in Healthcare Marketing
As the new year kicks off, there are all sorts of tips and habits to break in order to help improve your personal and professional success. For those in healthcare marketing, here are eight habits that will help fix your strategies and outcomes. 1.) Focusing on...
Managing the “8 Second Rule” for Healthcare Brands
When it comes to reaching and motivating consumers, healthcare marketers face a double “whammy.” First, studies show that the average person is exposed to 7,500 brand messages and marketing content every day. The School of Human Sciences and Technology estimates that...
Healthcare Marketers: Lessons from the Shark Tank
IIt is . I had the pleasure to present at the SHSMD Connections conference in Seattle a few weeks ago. My co-presenter, and fellow disruptor, Paul Szablowski and I were thrilled to see a full house for our session. Healthcare marketers were eager to learn business...
How Social Media Can Benefit Your Healthcare Marketing
Today, there are over 3 billion worldwide social media users. And almost 9 out of 10 companies in the United States are using social media for their marketing. Social media is no longer a place for friends and family to stay in touch or to connect with others. It’s...
B2B Healthcare Brands Need a Heartbeat
Many years ago, when I was on the client side of B2B healthcare brands marketing fence, our messaging beat its chest. Mostly about how our product was bigger, better, faster, stronger and could make our customers more money. Years later, after time on the agency side...