Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
Why Medical Societies Need Strategic Messaging Partners to Secure Financial Sustainability
For decades, medical societies built their business models on reliable revenue streams: membership dues, income from annual meetings, educational programs, and journals. These revenue sources not only supported the organization’s operations but also funded advocacy,...
Springboard’s Brand EKG: A Foundational Diagnostic for Healthcare Strategy
Just as a physician uses an EKG to quickly assess heart health, healthcare strategy and marketing leaders can use Springboard’s Brand EKG to get an immediate read on their brand health. The Brand EKG is more than a marketing metric. Hence, It’s a strategic tool that...
The Power of a Positioning & Messaging Grid
In today’s competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how different...
An Overly Complex Business Strategy May Impede Growth, Not Drive It
At Springboard, we often see organizations fall into a familiar trap. Whether its crafting business strategies that are so complex, they hinder growth rather than enable them. When leaders aim to create comprehensive roadmaps, the result is sometimes an overly...
Moving Beyond Marketing Tactics to Drive True Strategic Growth
In today's healthcare landscape, many executives share a common concern: their teams may execute marketing tactics well but lack a deeper understanding of the business objectives that truly matter. Too often, marketing is viewed as a series of campaigns. Such as an...
Consumer Delight Is the New Healthcare Advantage
People don’t stop being customers when they become patients. They expect ease. Expect to feel seen. They order dinner from HelloFresh. Try on glasses at home from Warby Parker. Get same-day delivery from Amazon Prime. And when it’s time for a mammogram or specialist...
Is BIGGER necessarily better?
What size healthcare system do you want to be and why? A few years ago, I was in a boardroom meeting with the senior executive team, board leadership, and a consultant. The topic of the moment was debating how large the system should become and why? At the time,...
Benefiting from Disparate Healthcare Vertical Engagement Practices
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff. Here are some lessons your organization may...
In Volatile Market, Healthcare Organizations Need to Calm Constituents
The world's climate is temperamental, to say the least. Uncertainty reigns in most countries as new orders, tariffs, and other initiatives are taking place. Regardless of industry and location, your organization is impacted by this turbulence. Hence, your constituents...
Mission and Brand as Your Investment Lens
For some reason, investing has been top-of-mind for me this past week … In the context of healthcare, however, the question is – Where should we invest to make the most significant impact? There’s no shortage of priorities: expanding services/service lines, recruiting...