by admin | Dec 2, 2015 | Branding & Identity, Springboard News
We humans are visual creatures. There’s evidence of this everywhere. As you scroll through your social media news feeds, images most likely catch your eye first. We share photos of vacations, not journal entries. The list goes on. The anecdotal evidence of our visual...
by Rob Rosenberg | Oct 28, 2015 | Branding & Identity, Springboard News
It has happened twice in the last month to restaurants near me. Both closed suddenly, after their owners made huge investments of time and money in their dreams and visions. While this happens across the country to businesses every day, there are similarities...
by Rob Rosenberg | Sep 3, 2015 | Branding & Identity, Springboard News
“Facing” is a great term used in marketing circles for decades. Originally, it referred to the level and amount of shelf space a brand received in retail and centered around the “P” word, “place,” from the 4 P’s of...
by admin | Aug 5, 2015 | Branding & Identity, Social Media, Springboard News
Only 10 years ago, MySpace was the king of the social network hill, and Facebook was still primarily for students. Back then, brands were still trying to reach their target audiences in the traditional ways. We had no concept of forging the dialogs and close...
by Rob Rosenberg | Jun 25, 2015 | Branding & Identity, Springboard News
The phrase “win-win” is engrain in our vocabulary. It is to the point where business books call it one of the most overused statements of the last decade. Obviously, the meaning implies there is a mutual benefit to two parties who take part in a common...
