by Mike Chapman | Mar 1, 2016 | Branding & Identity, Springboard News
Forbes magazine declared 2016 “The Year of the Customer” experience, noting that consumers are smarter than ever, have information at their fingertips, expect to be appreciated and share their customer experience (good or bad) with the world. Many sources...
by admin | Feb 10, 2016 | Branding & Identity, Springboard News
A logo redesign is one of the most rewarding projects to be involved in. There is a real sense of responsibility to the brand and a lot of pressure to get it right. Not only does a new healthcare brand identity need to be authentic, it also needs to be able to stand...
by Rob Rosenberg | Jan 20, 2016 | Branding & Identity, Springboard News
Branding in Healthcare . . . On a recent flight to a holiday destination, I was fortunate to be on a newer plane with many of the latest enhancements to passenger comfort and entertainment. For example, I had my own personal communications screen. It provided my...
by Mike Chapman | Jan 14, 2016 | Branding & Identity, Springboard News
Healthcare Brand . . . Value of your Healthcare Brand is something we hear about all the time – whether it’s shifting from volume to value for health systems or delivering more value to the members of healthcare associations. Your audiences expect value from your...
by Rob Rosenberg | Dec 16, 2015 | Branding & Identity, Springboard News
Is Your Healthcare Brand Safe? . . . At a recent breakfast featuring several CEO’s of Chicago hospitals, the panel was asked this question. “What keeps you up at night, is your healthcare brand safe”? Their answers really woke up the audience of nearly 500....
