by admin | Sep 6, 2017 | Branding & Identity, Springboard News
If you aren’t already using healthcare branding testimonials in marketing plans, I hope that this inspires you to do so. Testimonials are a powerful tool that can persuade potential customers to buy or use your services. In fact, testimonials could be one of the most...
by admin | Jul 26, 2017 | Branding & Identity, Springboard News
In this evolving, technology-driven world we live in, phone books and directories are a thing of the past. When it comes to finding the best restaurant, electronic store, bowling alley or even hospital, you must exist online. However, having just a website alone...
by Rob Rosenberg | Jul 12, 2017 | Springboard News
Lessons of Healthcare Advertising . . . I just had a birthday! My company did, that is. Springboard Brand & Creative Strategy, a healthcare advertising company, recently turned 15 and since only one third of new businesses last past their first decade, I feel...
by Rob Rosenberg | May 2, 2017 | Branding & Identity
This week’s Modern Healthcare magazine, long a leading industry publication for healthcare and hospital executives, recapped the number of “mega-mergers” taking place during this first quarter of the year. The article cites four such mergers between eight $1 billion...
by Rob Rosenberg | Mar 13, 2017 | Branding & Identity
For years, marketing buffs, this one included, have raised the praise for internal branding and communications in order to inspire stakeholders and best deliver the brand promise from the inside out. While generating a strong internal culture for the brand is still a...
