by admin | Feb 20, 2018 | Branding & Identity, Springboard News
You probably already have ads out there targeting specific populations based on demographics to promote awareness of your hospital and attract new patients. Now, let’s take it to the next level and apply that marketing strategy with location. What if you could...
by Rob Rosenberg | Feb 7, 2018 | Springboard News
.Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations...
by Rob Rosenberg | Jan 22, 2018 | Branding & Identity, Springboard News
By now, we have all seen the articles, blog posts, and other content on consumer trends impacting healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform. And consumer expectations...
by admin | Dec 14, 2017 | Branding & Identity, Springboard News
Healthcare direct mail marketing within advertising has undoubtedly declined in volume over the past decade. One of the contributing factors, of course, has been the rise and surge of digital and social media platforms. Both allow healthcare brands to effectively and...
by admin | Oct 19, 2017 | Branding & Identity, Springboard News
Winning a healthcare digital strategy takes the right combination of ‘earned,’ ‘owned’ and ‘paid’ media. Understanding what those are, and how to leverage them to create a successful plan can be confusing. A great way to tackle this...
