by Rob Rosenberg | Dec 20, 2016 | Branding & Identity, Springboard News
Hints to Keep Your Healthcare Marketing Strategy Moving Forward in the New Year How’s your healthcare marketing strategy going? Do you have headlines, copy, banner ads or other tactical elements that seem to be bouncing back and forth between you and your...
by admin | Nov 3, 2016 | Branding & Identity, Springboard News
When you check your newsfeed of your favorite healthcare social media site, there is always one – okay, many – of your friends, family, or co-workers whose updates are annoying enough to make you cringe. It may be posting a picture of every meal they eat or sharing...
by Rob Rosenberg | Sep 9, 2016 | Branding & Identity, Springboard News
Getting a health brand check up Summer is typically that season when, between vacations and short attention spans, your health brand pretty much runs on autopilot. Hello fall and the brisk change in colors and temperatures. Suddenly, it seems that everything is due...
by Rob Rosenberg | Aug 9, 2016 | Branding & Identity, Springboard News
Contrary branding in healthcare organizations is still predominantly associated with how and where consumers see your brand. It could be digitally, on traditional media, or your brand architecture displayed on signs and buildings. But the total brand experiences in...
by admin | Jul 20, 2016 | Branding & Identity, Springboard News
You can call Baby Boomers lots of things: Ambitious. Workaholics. Optimists. Just don’t call them old. As the generation who vowed to never trust anyone over 35 enters retirement, they’ll want to retire their own way — not the way their parents did. Don’t expect the...
