by admin | Apr 9, 2016
Lehigh Valley Health Network Health System & Identity Branding Campaign Springboard was hired to perform a comprehensive brand engagement to help LVHN strengthen their brand. Like many healthcare organizations, theirs was a “house of brands,”...
by admin | Apr 7, 2016
West Georgia Health “So Healthy Together” Hospital Brand Campaign The Challenge West Georgia Health, based one-hour south of Atlanta in LaGrange, GA, provides a full range of healthcare services to residents of west Georgia and east Alabama....
by admin | Apr 9, 2015
Funeral and Memorial Information Council “Have the Talk of a Lifetime” Death Care & Memorialization Consumer Branded Campaign The Challenge The Funeral and Memorial Information Council (FAMIC) is an “association of associations”...
by admin | Apr 7, 2015
Adventist Health Partners “Keeping You Well, By Keeping You Connected” Physician Partner Brand Awareness Campaign The Challenge Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist...
by admin | Apr 7, 2015
Adventist Midwest Health Adventist Land of Lincoln Health Insurance Offering The Challenge Adventist Midwest Health partnered with Land of Lincoln Health in 2014 for a new insurance product. This was offered on the Illinois Health Insurance Exchange. In 2014,...
