West Georgia Health

 

West Georgia Health

“So Healthy Together”

Hospital Brand Campaign

The Challenge

West Georgia Health, based one-hour south of Atlanta in LaGrange, GA, provides a full range of healthcare services to residents of west Georgia and east Alabama. Perceptions in the community did not match the realities of WGH today. Springboard was asked to help identify the organization’s brand position, develop strategies to move the system into the future successfully and bring to market a branding campaign promoting what WGH means to this community.

 

 

Objective

  • Leverage the emerging brand position into an awareness campaign for West Georgia Health – translating it to “So Healthy Together”
  • Promote key service lines to increase awareness and preference for West Georgia Health

West Georgia Health

Print Ad

West Georgia Health

Cardiology  Print Ad

This ad is part of the Brand 2.0 campaign, which brings awareness to the cardiology service line in their service areas.

West Georgia Health

Quality Care Print Ad

This ad is part of the Brand 2.0 campaign, which brings awareness to the quality care that WGH provides to its patients in their service areas.

West Georgia Health

Cardiology Banner Ad

These banner ads are promoting the various service lines in their ongoing digital campaign.

West Georgia Health

Oncology Banner Ad

Banner ads were produced to promote the various service lines. These ads ran as part of the ongoing digital campaign.

West Georgia Health

Outdoor Billboard Ad

Billboards were placed throughout the region to promote their high quality services offered.