West Georgia Health
“So Healthy Together”
Hospital Brand Campaign
The Challenge
West Georgia Health, based one-hour south of Atlanta in LaGrange, GA, provides a full range of healthcare services to residents of west Georgia and east Alabama. Perceptions in the community did not match the realities of West Georgia Health today. Springboard was asked to help identify the organization’s brand position, develop strategies to move the system into the future successfully and bring to market a branding campaign promoting what WGH means to this community.
Objective
- Leverage the emerging brand position into an awareness campaign for West Georgia Health – translating it to So Healthy Together
- Promote key service lines to increase awareness and preference for West Georgia Health
Cardiology Service Line – Print Ad
This ad is part of the Brand 2.0 campaign, to bring awareness for the cardiology service line in the designated service areas.
Quality Care – Print Ad
This ad is part of the Brand 2.0 campaign, to bring awareness to the quality care that WGH provides its patients. This ad ran in designated service areas.
Cardiology Service Line – Banner Ad
Banner ads were produced to promote the various service lines. These ads ran as part of the ongoing digital campaign.
Oncology Service Line – Banner Ad
Banner ads were produced to promote the various service lines. These ads ran as part of the ongoing digital campaign.
Outdoor Billboard Ad
Billboards were placed throughout the region to promote their high quality services offered.
Technology Radio Spot
Quality Radio Spot
