Adventist Midwest Health
Adventist Land of Lincoln Health Insurance Offering
The Challenge
Adventist Midwest Health partnered with Land of Lincoln Health in 2014 for a new insurance product offering on the Illinois Health Insurance Exchange. As 2014 was the first year that Land of Lincoln created products with private hospital partners, Adventist Midwest Health enlisted Springboard to better understand the changing health insurance landscape, create awareness for a brand new product, and reach three target consumer groups:
- Current Adventist patients/consumers
- Non-benefits eligible employees
- Patients/consumers in the designated service areas
Objective
- Create awareness for the new product offering
- Drive consumers to the Adventist Land of Lincoln Health landing page, or to call for more information
- Enroll current Adventist consumers/patients, non-benefits eligible employees, and consumers/patients in the designated service areas of the Adventist Land of Lincoln Health insurance offering
Broker Brochure
A brochure for brokers was developed highlighting the benefits of the new health insurance offering, targeting individuals and families.
Broker Brochure
A brochure for brokers was developed highlighting the benefits of the new health insurance offering, targeting small businesses.
Individual & Family Broker Brochure
Designed based on the Adventist Land of Lincoln Health Individual and Family Broker Brochure, this landing page is where all digital and point-of-service advertising drove to.
Bi-fold Brochure
Springboard developed a bi-fold brochure to be displayed at points-of-service throughout the four hospitals, and over 100 physician offices in the service areas. These brochures walked through plan benefits and encouraged consumers to call or go to the landing page for more information on the new insurance offering.
Facebook Advertisement
Facebook advertisement designed to increase awareness of the new health insurance offering, and drive viewers to the landing page to call or click for more information about enrolling. This ad calls out the approaching end of enrollment to create a sense of urgency.
Digital Banner Ad – Animated GIF
Animated GIF used to generate awareness of the new health insurance offering. This ad highlights four Adventist hospitals and features a “Learn More” button that drove people to the landing page.
