Adventist Midwest Health

 

 Adventist Midwest Health

Adventist Land of Lincoln Health Insurance Offering

The Challenge

Adventist Midwest Health partnered with Land of Lincoln Health in 2014 for a new insurance product. This was offered on the Illinois Health Insurance Exchange. In 2014, it was the first year that Land of Lincoln created products with private hospital partners, Adventist Midwest Health. Springboard was asked to better understand the changing health insurance landscape, create awareness for a brand new product, and reach three target consumer groups:

  • Current Adventist patients/consumers
  • Non-benefits eligible employees
  • Patients/consumers in the designated service areas

 Objective

  • Create awareness for the new product offering
  • Drive consumers to the Adventist Land of Lincoln Health landing page, or to call for more information
  • Enroll current Adventist consumers/patients, non-benefits eligible employees, and consumers/patients in the designated service areas of the Adventist Land of Lincoln Health insurance

Individual and Family Broker Brochure_Page_1

Broker Brochure

A brochure for brokers was highlighting the benefits of the new health insurance offering, which targets individuals and families.

Small Business Brochure _Page_1

Broker Brochure

A brochure for brokers highlights the benefits of the new health insurance, targeting small businesses.

Adventist Midwest Health

Digital Banner Ad – Animated GIF

Animated GIF used to generate awareness of the new health insurance offering. This ad highlights four Adventist hospitals and features a “Learn More” button that drove people to the landing page.

Adventist Midwest Health

Facebook Ad

Facebook advertisement designed to increase awareness of the new health insurance offering, and drive viewers to the landing page to call or click for more information about enrolling. This ad calls out the approaching end of enrollment to create a sense of urgency.

Adventist Land of Lincoln Office Brochure_Page_1

Bi-fold Brochure

Springboard developed a bi-fold brochure to be displayed at points-of-service throughout the four hospitals, and over 100 physician offices in the service areas. These brochures walked through plan benefits and encouraged consumers to call or go to the landing page for more information on the new insurance offering.

 

Landing Page

Individual & Family Broker Brochure

Designed based on the Adventist Land of Lincoln Health Individual and Family Broker Brochure, this landing page is where all digital and point-of-service advertising drove to.