Adventist Health Partners
Adventist Health Partners “Keeping You Well By Keeping You Connected” Physician Partner Brand Awareness Campaign The Challenge Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist Health Partners (AHP) brand, and how it positions itself within the Adventist name. Nine AHP offices were identified as being in need of marketing support to both attract new patients, as well as support their referrals to services/specialists affiliated with Adventist La Grange Memorial Hospital. Objective Develop an overall message that creates uniformity between AHP and Adventist La Grange Memorial Hospital Bring consumers and potential patients to the new landing page and ultimately direct them to the individual AHP practices Adventist Health Partners, Print Ad Print ads were developed for local publications, highlight physician practices that are part of the Adventist Health Partner groups. Adventist Midwest Health, Animated GIF As part of the digital campaign, a series of animated GIFs were created, driving consumers in the desired service areas to the Keeping You Well, Keeping You Connected landing page, where consumers could then find an AHP physician close to them. Adventist Health Partners, Banner Ad As part of the digital campaign, a series of banner ads were created, driving consumers in the desired service areas to the Keeping You Well, Keeping You Connected landing page, where consumers could then find an AHP physician close to them. Direct mail pieces were produced for physician offices that are part of Adventist Health Partners. On the back of each piece, offices could customize the card to highlight their physicians and address. These cards were mailed out to consumers in the corresponding service areas. Owensboro Health Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight Medical Genetics Reston Hospital Center Funeral and Memorial Information Council Lehigh Valley Health Network Beebe Healthcare North Mississippi Medical Center Populytics Adventist Health Partners West Georgia Health Jefferson Illinois Hospital Association Adventist Midwest Health American Society for Dermatologic Surgery Carle Holy Cross Hospital Holy Cross Germantown...
West Georgia Health
West Georgia Health “So Healthy Together” Hospital Brand Campaign The Challenge West Georgia Health, based one-hour south of Atlanta in LaGrange, GA, provides a full range of healthcare services to residents of west Georgia and east Alabama. Perceptions in the community did not match the realities of West Georgia Health today. Springboard was asked to help identify the organization’s brand position, develop strategies to move the system into the future successfully and bring to market a branding campaign promoting what West Georgia Health means to this community. Objective Leverage the emerging brand position into an awareness campaign for West Georgia Health – translating it to So Healthy Together Promote key service lines to increase awareness and preference for West Georgia Health West Georgia Health, Cardiology Service Line, Print Ad This ad is part of West Georgia Health’s Brand 2.0 campaign, to bring awareness for the cardiology service line in the designated service areas. West Georgia Health, Quality Care, Print Ad This ad is part of West Georgia Health’s Brand 2.0 campaign, to bring awareness to the quality care that West Georgia Health provides its patients. This ad ran in designated service areas. West Georgia Health, Cardiology Service Line, Banner Ad Banner ads were produced to promote the various service lines that West Georgia Health has. These ads ran as part of the ongoing digital campaign. West Georgia Health, Oncology Service Line, Banner Ad Banner ads were produced to promote the various service lines that West Georgia Health has. These ads ran as part of the ongoing digital campaign. West Georgia Health, Outdoor Billboards were placed throughout the region to promote West Georgia Health’s high quality services. West Georgia Health, Technology Radio Spot https://www.springboardbrand.com/wp-content/uploads/2015/04/WGH-Technology-30-Radio-031015.mp3 West Georgia Health, Quality Radio Spot https://www.springboardbrand.com/wp-content/uploads/2015/04/WGH-Quality-30-Radio-031015.mp3 Owensboro Health Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight Medical Genetics Reston Hospital Center Funeral and Memorial Information Council Lehigh Valley Health Network Beebe Healthcare North Mississippi Medical Center Populytics Adventist Health Partners West Georgia Health Jefferson Illinois Hospital Association Adventist Midwest Health American Society for Dermatologic Surgery Carle Holy Cross Hospital Holy Cross Germantown...
Adventist Midwest Health
Adventist Midwest Health Adventist Land of Lincoln Health Insurance Offering The Challenge Adventist Midwest Health partnered with Land of Lincoln Health in 2014 for a new insurance product offering on the Illinois Health Insurance Exchange. As 2014 was the first year that Land of Lincoln created products with private hospital partners, Adventist Midwest Health enlisted Springboard to better understand the changing health insurance landscape, create awareness for a brand new product, and reach three target consumer groups: Current Adventist patients/consumers Non-benefits eligible employees Patients/consumers in the designated service areas Objective Create awareness for the new product offering Drive consumers to the Adventist Land of Lincoln Health landing page, or to call for more information Enroll current Adventist consumers/patients, non-benefits eligible employees, and consumers/patients in the designated service areas of the Adventist Land of Lincoln Health insurance offering A brochure for brokers was developed highlighting the benefits of the new health insurance offering, targeting individuals and families. A brochure for brokers was developed highlighting the benefits of the new health insurance offering, targeting small businesses. Designed based on the Adventist Land of Lincoln Health Individual and Family Broker Brochure, this landing page is where all digital and point-of-service advertising drove to. Springboard developed a bi-fold brochure to be displayed at points-of-service throughout the four hospitals, and over 100 physician offices in the service areas. These brochures walked through plan benefits and encouraged consumers to call or go to the landing page for more information on the new insurance offering. Adventist Midwest Health, Facebook Advertisement Facebook advertisement designed to increase awareness of the new health insurance offering, and drive viewers to the landing page to call or click for more information about enrolling. This ad calls out the approaching end of enrollment to create a sense of urgency. Adventist Midwest Health, Digital Banner Ad, Animated GIF Animated GIF used to generate awareness of the new health insurance offering. This ad highlights four Adventist hospitals and features a “Learn More” button that drove people to the landing page. Owensboro Health Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight Medical Genetics Reston Hospital Center Funeral and Memorial Information Council Lehigh Valley Health Network Beebe Healthcare North Mississippi Medical Center Populytics Adventist Health Partners West Georgia Health Jefferson Illinois Hospital Association Adventist Midwest Health American Society for Dermatologic Surgery Carle Holy Cross Hospital Holy Cross Germantown...
