Membership Recruitment and Retention

American Academy of Pediatrics (AAP) turned to Springboard to help with member recruitment. In addition to promoting the value AAP brings to their patients and practice of medicine. Springboard developed and produced a number of member engagement videos targeting non-members overall and specifically targeting early career pediatricians who had yet to join AAP. These engagement videos are embedded on the AAP web site, used at membership events and have been featured in multiple social media campaigns.

AAPossibilities Landing Page