West Georgia Health – Cardiology

West Georgia Health – Cardiology

  West Georgia Health Cardiology Service Line The Challenge West Georgia Health, based in LaGrange, GA, one hour outside of Atlanta, came to Springboard to help them create preference for their brand and priority service lines. West Georgia Health Cardiology...
Powers Health External Communications

Powers Health External Communications

    Introducing the Rebranding of Community Healthcare System Overview Phase I After completing the internal launch of Powers Health, it was time to communicate the rebrand to patients and consumers. As our teams considered the best strategy, one thing was clear – the...
American Academy of Orthopaedic Surgeons

American Academy of Orthopaedic Surgeons

American Academy of Orthopaedic Surgeons Membership Recruitment and Retention The American Academy of Orthopaedic Surgeons (AAOS) engaged Springboard to boost member retention and acquisition. Specifically, we were asked to develop an overarching marketing strategy,...
Society for Vascular Surgery

Society for Vascular Surgery

  Society for Vascular Surgery Branding:  Member Positioning Society for Vascular Surgery (SVS) consistently ranked “branding” as their #1 strategic initiative. SVS engaged Springboard to “brand” its members, vascular surgeons, with the following key goals: Increase...
Westgate Dental Care

Westgate Dental Care

Westgate Dental Care Overview Recently, Westgate Dental Care came to Springboard to differentiate their practice, seeking a higher level of medical/dental messaging. We started our engagement by defining a unique brand position for Westgate. To get to our answer, we...