North Mississippi Medical Center

“What Connected Feels Like” Integrated Marketing Campaign

The Challenge

North Mississippi Health Services (NMHS) is the largest non-urban health system in the country and led by the renowned North Mississippi Medical Center (NMMC) in Tupelo, MS. The system serves more than one million patients annually from over 100 access points throughout northern Mississippi and western Alabama. The organization is consistently recognized nationally for its quality rankings, performance metrics and medical outcomes.

Many consumers in outlying service areas were less aware of the depth and breadth of the health network (branded as North Mississippi Medical Center), which includes five community hospitals and over 40 medical clinics. While many viewed NMMC as a leading hospital in Tupelo, NMMC set out to expand its awareness as a highly integrated health system that connects patient care, expertise and facilities across a wide geographical area.


Springboard Brand & Creative Strategy partnered with NMMC to develop an integrated marketing and communications strategy to raise awareness for the NMMC health system brand. The result: What Connected Feels Like – a fresh multi-media campaign communicating in new and interesting ways how North Mississippi Medical Center connects with its communities.

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