Westgate Dental Care
Overview
Recently, Westgate Dental Care came to Springboard to differentiate their practice, seeking a higher level of medical/dental messaging. We started our engagement by defining a unique brand position for Westgate.
To get to our answer, we conducted one-on-one interviews with leaders who interact with patients at different points along their journey. From there, we determined the strengths and differentiators of the practice. We also conducted a survey to learn what area consumers find most valuable in a dentist. The overlap helped position the practice as having a higher standard for dental care.
Implementation featured an integrated approach that included the following:
Brand Video
Springboard produced a brand launch video that premiered at the internal brand launch events. This uplifting video featured employees from around the system talking about what inspires them every day.
This video is also being used by the Brand Ambassadors to support employee meetings and by HR for recruitment and onboarding. Edits were pulled from this video for internal communications and social media posts.
Native Ad
Social Media Ad
Display Ad
Over the life of this campaign, Springboard helped Westgate convert 50-60 new patients per month from its advertising. The cost per acquisition was $173 and the anticipated lifetime value of each patient was $1,800 – a 1,000% ROI.
Please let us know if your dental practice could benefit from a higher level of positioning, messaging, and creative execution. No cookie-cutter approaches allowed.